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Software · head to head

Affinity vs Kudos

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Kudos logo

Kudos

Software

Employee recognition that drives performance

From
$5/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Kudos kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)
  • They diverge on capability: Affinity covers Contact management, Kudos covers Peer-to-peer recognition.

Where they differ

Only the attributes on which Affinity and Kudos actually diverge.

Attributes where Affinity and Kudos differ
AttributeAffinityKudos
Starting price$49/month$5/month
PlatformsWebWeb, Ios, Android, Api
Founded20132010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Kudos

  • Peer-to-peer recognition
  • Manager recognition
  • Social recognition wall
  • Points & rewards
  • Awards & nominations
  • Anniversary celebrations
  • Analytics dashboard
  • Company values alignment

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Kudos
  • Automatic capture of email and meeting activity into relationship recordsnot Kudos
  • Finding warm introductions through existing relationship networksnot Kudos
  • Investor relations and fundraising trackingnot Kudos
  • Portfolio company support and reportingnot Kudos

Kudos

  • Employee recognitionnot Affinity
  • Culture buildingnot Affinity
  • Employee engagementnot Affinity
  • Retention improvementnot Affinity
  • Values reinforcementnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Kudos

  • Kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Kudos

$5/month
  • Plus$5/month
    • Peer recognition
    • Social recognition wall
    • Points system
  • Enterprise$undefined/month
    • Everything in Plus
    • Awards & nominations
    • Advanced analytics

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Kudos if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want manager recognition.

Questions people ask

Is Affinity or Kudos better?
Neither clearly leads. Affinity starts at $49/month and Kudos at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Kudos?
Affinity starts at $49/month and Kudos at $5/month.
Does Affinity or Kudos run on more platforms?
Affinity runs on Web. Kudos runs on Web, Ios, Android, Api.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Kudos is typically brought in for.
What can Affinity do that Kudos cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Kudos covers Peer-to-peer recognition, Manager recognition, Social recognition wall, Points & rewards. Both handle SOC2, GDPR.

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