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Marketing & Analytics · head to head

Adverity vs Crazy Egg

Adverity logo

Adverity

Marketing & Analytics

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Crazy Egg logo

Crazy Egg

Marketing & Analytics

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • They diverge on capability: Adverity covers Data aggregation, Crazy Egg covers Heatmaps.

Where they differ

Only the attributes on which Adverity and Crazy Egg actually diverge.

Attributes where Adverity and Crazy Egg differ
AttributeAdverityCrazy Egg
Starting price$999/month$29/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Api, MobileWeb, API
Founded20142006

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Shopify
  • WordPress
  • Squarespace

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Crazy Egg
  • Transforming and harmonising campaign data across sourcesnot Crazy Egg
  • Monitoring data quality before it reaches reportingnot Crazy Egg
  • Feeding a BI tool or warehouse with marketing datanot Crazy Egg

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Adverity
  • Session recordings to see where visitors strugglenot Adverity
  • A/B testing page variantsnot Adverity
  • Snapshot reports comparing behaviour over timenot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Questions people ask

Is Adverity or Crazy Egg better?
Neither clearly leads. Adverity starts at $999/month and Crazy Egg at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Crazy Egg?
Adverity starts at $999/month and Crazy Egg at $29/month.
Does Adverity or Crazy Egg run on more platforms?
Adverity runs on Web, Api, Mobile. Crazy Egg runs on Web, API.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Crazy Egg is typically brought in for.
What can Adverity do that Crazy Egg cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Both handle Google Analytics.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
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