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Marketing · head to head

AB Tasty vs Moz

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: AB Tasty covers A/B testing, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which AB Tasty and Moz actually diverge.

Attributes where AB Tasty and Moz differ
AttributeAB TastyMoz
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
Founded20112004

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Google Analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Moz
  • Feature flagging and progressive rolloutsnot Moz
  • Personalising content for identified and anonymous visitorsnot Moz
  • Search, recommendations and merchandising for ecommercenot Moz
  • Conversion optimisation experiments across channelsnot Moz

Moz

  • SEO auditsnot AB Tasty
  • Keyword researchnot AB Tasty
  • Link buildingnot AB Tasty
  • Local SEOnot AB Tasty
  • Competitive analysisnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is AB Tasty or Moz better?
Neither clearly leads. AB Tasty starts at €500/month and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Moz?
Moz has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Moz.
Does AB Tasty or Moz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Moz is typically brought in for.
What can AB Tasty do that Moz cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Google Analytics, Cloud deployment, Web support.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
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