Marketing · head to head
Microsoft Clarity vs Moz
Microsoft Clarity
Marketing
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
- From
- Free
- Rated
- -
Moz
Marketing
SEO platform built around Domain Authority, local listings management and a weekly campaign workflow
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Microsoft Clarity and Moz actually diverge.
| Attribute | Microsoft Clarity | Moz |
|---|---|---|
| Pricing model | free | Per month by usage limits |
| Platforms | Web, iOS, Android | Web |
| Founded | Unknown | 2004 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Microsoft Clarity
Nothing recorded that Moz does not also cover.
Only in Moz
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- Page Optimization
- Competitive research
- Local SEO tools
- Fresh Web Explorer
What people use each for
The jobs each tool is most often brought in to do.
Microsoft Clarity
- SaaS product teams identifying checkout and signup funnel frictionnot Moz
- E-commerce sites optimising product discovery and purchase flowsnot Moz
- Content websites understanding reading patterns and article engagementnot Moz
- Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Moz
- B2B platforms optimising onboarding and feature discoverynot Moz
- Agencies and consultants providing UX analysis to clients free of chargenot Moz
Moz
- SEO auditsnot Microsoft Clarity
- Keyword researchnot Microsoft Clarity
- Link buildingnot Microsoft Clarity
- Local SEOnot Microsoft Clarity
- Competitive analysisnot Microsoft Clarity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Microsoft Clarity
- No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
- Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
- AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
- Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds
Moz
- Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
- Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
- The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
- Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
- Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
- Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.
Pricing, plan by plan
Microsoft Clarity
FreeNo published plan breakdown. See the Microsoft Clarity review.
Moz
Free- Free toolsFree
- Domain Analysis and Domain Authority lookups
- Limited Keyword Explorer and Link Explorer queries
- Competitive Research and Brand Authority checks
- Starter$49/month
- Entry plan for an individual managing a single website
- Sits below Standard on the published pricing page
- Upgrade path into the campaign-based tiers
- Standard$99/month
- 79 USD per month billed annually, 950 USD for the first year
- 1 user seat
- 3 campaigns and 300 tracked keyword rankings
- Medium$179/month
- 143 USD per month billed annually, 1,719 USD for the first year
- 2 user seats
- 10 campaigns and 1,500 tracked keyword rankings
Which should you pick?
Choose Microsoft Clarity if
- You want to start without paying.
- You work on Web, iOS, Android.
Choose Moz if
- You need keyword explorer.
- You want to start without paying.
- You also want link explorer.
Questions people ask
- Is Microsoft Clarity or Moz better?
- Neither clearly leads. Microsoft Clarity starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Microsoft Clarity or Moz?
- Microsoft Clarity starts at Free and Moz at Free.
- Does Microsoft Clarity or Moz run on more platforms?
- Microsoft Clarity runs on Web, iOS, Android. Moz runs on Web.
- Can I use Microsoft Clarity for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Microsoft Clarity best used for?
- Microsoft Clarity is most often used for saas product teams identifying checkout and signup funnel friction, e-commerce sites optimising product discovery and purchase flows, content websites understanding reading patterns and article engagement, mobile app teams (ios/android) analysing user journey and drop-off points. Of those, saas product teams identifying checkout and signup funnel friction and e-commerce sites optimising product discovery and purchase flows are not what Moz is typically brought in for.
- What can Microsoft Clarity do that Moz cannot?
- Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.
Answered from the vendors’ own pages
Microsoft Clarity: Is Microsoft Clarity truly free?
Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.
SourceMoz: How much does Moz Pro cost?
Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.
Microsoft Clarity: Does Clarity comply with GDPR and CCPA?
Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.
SourceMoz: Is Moz or Ahrefs better?
Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.
Microsoft Clarity: Can Clarity track mobile apps?
Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.
SourceMoz: What do the Moz free tools give you?
Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.
Moz: Is Domain Authority a Google ranking factor?
No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.
Moz: How often does Moz update rankings?
Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.
Related pages
More on Microsoft Clarity
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