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Marketing · head to head

Moz vs Swydo

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • They diverge on capability: Moz covers Keyword Explorer, Swydo covers Multi-platform connectors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Swydo actually diverge.

Attributes where Moz and Swydo differ
AttributeMozSwydo
Starting priceFree€69/month
Pricing modelPer month by usage limitsPer month by data source count
Free tierYesNo
Founded2004Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Swydo
  • Keyword researchnot Swydo
  • Link buildingnot Swydo
  • Local SEOnot Swydo
  • Competitive analysisnot Swydo

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Moz
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Moz
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Moz
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Questions people ask

Is Moz or Swydo better?
Neither clearly leads. Moz starts at Free and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Swydo?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and €69/month for Swydo.
Does Moz or Swydo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Swydo starts at €69/month.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Swydo is typically brought in for.
What can Moz do that Swydo cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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