Is Moz or Northbeam better?

Neither clearly leads. Moz starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Moz or Northbeam?

Moz has a free tier; the other does not. Paid plans start at Free for Moz and $1500/month for Northbeam.

Does Moz or Northbeam run on more platforms?

Moz runs on Web. Northbeam runs on Web, API.

Can I use Moz for free?

Yes. Moz has a free tier, so you can try it without paying. Northbeam starts at $1500/month.

What is Moz best used for?

Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Northbeam is typically brought in for.

What can Moz do that Northbeam cannot?

Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Cloud deployment, Web support.

Marketing · head to head

Moz vs Northbeam

Moz

Marketing

SEO software for smarter marketing

From: Free
Rated: -

Full review Website

Northbeam

Marketing

Marketing intelligence for growth brands

From: $1500/month
Rated: -

Full review Website

The short version

Only Moz has a free tier, so it costs nothing to try first.
Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
They diverge on capability: Moz covers Keyword Explorer, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Moz and Northbeam actually diverge.

Attributes where Moz and Northbeam differ
Attribute	Moz	Northbeam
Starting price	Free	$1500/month
Free tier	Yes	No
Platforms	Web	Web, API
Founded	2004	2020

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

Keyword Explorer
Link Explorer
Site Crawl
Rank Tracking
Page Optimization
Competitive research
Local SEO tools
Fresh Web Explorer

Only in Northbeam

Cross-platform attribution
Media mix modeling
Creative analytics
Real-time dashboards
Incrementality testing
Customer journey
Cohort analysis
LTV predictions

Both cover

Cloud deployment
Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

SEO auditsnot Northbeam
Keyword researchnot Northbeam
Link buildingnot Northbeam
Local SEOnot Northbeam
Competitive analysisnot Northbeam

Northbeam

Marketing attributionnot Moz
Media optimizationnot Moz
Creative testingnot Moz
Budget allocationnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
Unreliable competitive analysis for B2B companies with niche competitor sets
Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Northbeam

Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
Lack of transparency in attribution modeling methodology and how credit is assigned
Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Moz

Free

Starter$39/month
- Limited keyword tracking
- Basic site audit
Standard$99/month
- Enhanced keyword tracking
- Competitive analysis

Northbeam

$1500/month

Starter$1500/month
- Multi-touch attribution
- Media mix modeling
- Up to 1M monthly pageviews
Professional$2500/month
- All Starter features
- Creative analytics
- Export API access

Which should you pick?

Choose Moz if

You need keyword explorer.
You want to start without paying.
You also want link explorer.

Moz review

Choose Northbeam if

You need cross-platform attribution.
You work on Web, API.
You also want media mix modeling.

Northbeam review

Questions people ask

Is Moz or Northbeam better?: Neither clearly leads. Moz starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Northbeam?: Moz has a free tier; the other does not. Paid plans start at Free for Moz and $1500/month for Northbeam.
Does Moz or Northbeam run on more platforms?: Moz runs on Web. Northbeam runs on Web, API.
Can I use Moz for free?: Yes. Moz has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Moz best used for?: Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Northbeam is typically brought in for.
What can Moz do that Northbeam cannot?: Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source

Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source

Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source

Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source

Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source

Moz vs Northbeam

Moz

Northbeam

The short version

Where they differ

What each one covers

Only in Moz

Only in Northbeam

Both cover

What people use each for

Moz

Northbeam

Where each one falls short

Moz

Northbeam

Pricing, plan by plan

Moz

Northbeam

Which should you pick?

Choose Moz if

Choose Northbeam if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Moz

More on Northbeam

Keep looking

Other head to heads