Softwr

Marketing · head to head

Moz vs Ruler Analytics

Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Moz covers Keyword Explorer, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Moz and Ruler Analytics actually diverge.

Attributes where Moz and Ruler Analytics differ
AttributeMozRuler Analytics
Starting priceFree£299/month
Free tierYesNo
Founded20042012

Identical on both: pricing model (Unknown), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Google Analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Ruler Analytics
  • Keyword researchnot Ruler Analytics
  • Link buildingnot Ruler Analytics
  • Local SEOnot Ruler Analytics
  • Competitive analysisnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Moz
  • ROI measurementnot Moz
  • Lead trackingnot Moz
  • Revenue attributionnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Moz or Ruler Analytics better?
Neither clearly leads. Moz starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Ruler Analytics?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and £299/month for Ruler Analytics.
Does Moz or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Ruler Analytics is typically brought in for.
What can Moz do that Ruler Analytics cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Google Analytics, Cloud deployment, Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Share

Related pages

More on Moz

More on Ruler Analytics

Keep looking

Other head to heads