Softwr

Marketing · head to head

AB Tasty vs Iterable

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Iterable no pricing information published on their site - contact sales required
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and Iterable actually diverge.

Attributes where AB Tasty and Iterable differ
AttributeAB TastyIterable
Starting price€500/monthOn request
Founded2011Unknown

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Iterable

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Iterable
  • Feature flagging and progressive rolloutsnot Iterable
  • Personalising content for identified and anonymous visitorsnot Iterable
  • Search, recommendations and merchandising for ecommercenot Iterable
  • Conversion optimisation experiments across channelsnot Iterable

Iterable

  • Personalizing customer journeys across all channelsnot AB Tasty
  • Optimizing retention through lifecycle messagingnot AB Tasty
  • Driving upsells with intelligent segmentationnot AB Tasty
  • Adapting campaigns based on real-time behaviornot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Iterable

  • no pricing information published on their site - contact sales required

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Iterable

On request

No published plan breakdown. See the Iterable review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Iterable if

Nothing in the data separates Iterable from AB Tasty on the points above - pick on price and on how each one feels to use.

Iterable review

Questions people ask

Is AB Tasty or Iterable better?
Neither clearly leads. AB Tasty starts at €500/month and Iterable at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Iterable?
AB Tasty starts at €500/month and Iterable at On request.
Does AB Tasty or Iterable run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Iterable is typically brought in for.
What can AB Tasty do that Iterable cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Share

Related pages

More on AB Tasty

More on Iterable

Keep looking

Other head to heads