Softwr

Marketing · head to head

AB Tasty vs Customer.io

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Customer.io logo

Customer.io

Marketing

Data-driven messaging for teams getting started, scaling and beyond

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and Customer.io actually diverge.

Attributes where AB Tasty and Customer.io differ
AttributeAB TastyCustomer.io
Starting price€500/month$15/month
Pricing modelquotesubscription
Founded2011Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Customer.io

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Customer.io
  • Feature flagging and progressive rolloutsnot Customer.io
  • Personalising content for identified and anonymous visitorsnot Customer.io
  • Search, recommendations and merchandising for ecommercenot Customer.io
  • Conversion optimisation experiments across channelsnot Customer.io

Customer.io

  • Orchestrating multi-channel customer journeys from signup to retentionnot AB Tasty
  • Personalizing email and SMS campaigns using customer profilesnot AB Tasty
  • Triggering automated messages based on user behaviornot AB Tasty
  • Coordinating cross-team messaging without rebuilding campaignsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Customer.io

$15/month
  • Essentials$15/month
    • Base profiles starting at 5,000
    • Email sends: 1 million monthly
    • Community and email support
  • Standard$null/month
    • Mid-tier scaling across channels
    • Higher profile and email allowances
    • Email and priority support
  • Premium$null/month
    • Advanced custom workflows
    • Dedicated support
  • Enterprise$null/month
    • Custom pricing for dedicated infrastructure
    • HIPAA compliance
    • Dedicated hardware

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Customer.io if

Nothing in the data separates Customer.io from AB Tasty on the points above - pick on price and on how each one feels to use.

Customer.io review

Questions people ask

Is AB Tasty or Customer.io better?
Neither clearly leads. AB Tasty starts at €500/month and Customer.io at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Customer.io?
AB Tasty starts at €500/month and Customer.io at $15/month.
Does AB Tasty or Customer.io run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Customer.io is typically brought in for.
What can AB Tasty do that Customer.io cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Customer.io: How much does Customer.io Essentials cost?

Customer.io Essentials starts at $15/month and includes 5,000 base profiles with 1 million monthly email sends, community and email support, and data-driven messaging tools. Customers can choose monthly or annual billing.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Customer.io: What are Customer.io's usage-based add-on costs?

Beyond plan limits, Customer.io charges $0.009 per additional profile, $0.12 per 1,000 additional emails, and $10 per 100K AI credits. Messages exceeding plan limits are charged at nominal rates. Billing occurs on the subscription anniversary.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Customer.io: Does Customer.io offer a startup discount?

Yes, early-stage companies that have raised under $10 million qualify for a full year free through Customer.io's Startup Program with annual billing.

Source
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