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Marketing · head to head

Moz vs VWO

Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Moz covers Keyword Explorer, VWO covers A/B testing.

Where they differ

Only the attributes on which Moz and VWO actually diverge.

Attributes where Moz and VWO differ
AttributeMozVWO
Pricing modelUnknownusage-based
PlatformsWebWeb, iOS, Android, Server-side
Founded20042007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Slack
  • SSL encryption
  • 20+ languages language support

Both cover

  • Google Analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot VWO
  • Keyword researchnot VWO
  • Link buildingnot VWO
  • Local SEOnot VWO
  • Competitive analysisnot VWO

VWO

  • A/B testing and multivariate testingnot Moz
  • Conversion rate optimisationnot Moz
  • Behavioural analytics and session recordingsnot Moz
  • Feature experimentation and progressive rolloutsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Moz or VWO better?
Neither clearly leads. Moz starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or VWO?
Moz starts at Free and VWO at Free.
Does Moz or VWO run on more platforms?
Moz runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Moz for free?
Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what VWO is typically brought in for.
What can Moz do that VWO cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Google Analytics, Cloud deployment, Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
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