Softwr

Marketing · head to head

AB Tasty vs Buffer

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Buffer logo

Buffer

Marketing

Build your audience organically on social media

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Buffer has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Buffer the free plan allows 3 connected channels and 10 scheduled posts per channel
  • They diverge on capability: AB Tasty covers A/B testing, Buffer covers Post scheduling.

Where they differ

Only the attributes on which AB Tasty and Buffer actually diverge.

Attributes where AB Tasty and Buffer differ
AttributeAB TastyBuffer
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20112010

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Buffer

  • Post scheduling
  • Content calendar
  • Analytics dashboard
  • Link shortening
  • Hashtag manager
  • First comment
  • Instagram Stories
  • Shop Grid

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Buffer
  • Feature flagging and progressive rolloutsnot Buffer
  • Personalising content for identified and anonymous visitorsnot Buffer
  • Search, recommendations and merchandising for ecommercenot Buffer
  • Conversion optimisation experiments across channelsnot Buffer

Buffer

  • Social media schedulingnot AB Tasty
  • Content planningnot AB Tasty
  • Performance analyticsnot AB Tasty
  • Team collaborationnot AB Tasty
  • Client managementnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Buffer

  • The free plan allows 3 connected channels and 10 scheduled posts per channel
  • Essentials at $5 a month covers a single user; team members need the Team plan at $10 a month
  • Approval workflows and custom permissions are Team tier only
  • API access is rationed by plan, from 3,000 monthly requests on free to 15,000 on Team
  • Content ideas are capped at 100 on the free plan

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Buffer

Free
  • FreeFree
    • 3 connected accounts
    • 10 scheduled posts per channel per month
    • 100 content ideas
  • Essentials$5/month
    • Unlimited scheduled posts
    • Per-channel pricing
    • Advanced analytics
  • Team$10/month
    • Unlimited team members
    • Unlimited scheduled posts
    • Content approval workflows

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Buffer if

  • You need post scheduling.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want content calendar.
Buffer review

Questions people ask

Is AB Tasty or Buffer better?
Neither clearly leads. AB Tasty starts at €500/month and Buffer at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Buffer?
Buffer has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Buffer.
Does AB Tasty or Buffer run on more platforms?
AB Tasty runs on Web. Buffer runs on Web, iOS, Android.
Can I use Buffer for free?
Yes. Buffer has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Buffer is typically brought in for.
What can AB Tasty do that Buffer cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Buffer covers Post scheduling, Content calendar, Analytics dashboard, Link shortening.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Buffer: Does Buffer's free plan include all social media platforms?

The free plan supports 3 connected accounts across any of Buffer's 11 supported platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon) with up to 10 scheduled posts per channel per month.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Buffer: Can I schedule Instagram Stories with Buffer?

No. Instagram Stories cannot be auto-published. Buffer sends a mobile notification to manually post stories, as Instagram does not provide an API for automated Story scheduling.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Buffer: What is Buffer's per-channel pricing model?

Buffer charges per social media account (channel) rather than per user. Channels 1-10 cost standard rates ($5 Essentials or $10 Team), with additional channels beyond 10 discounted per channel.

Source
Buffer: Does Buffer have a mobile app and what platforms does it support?

Yes, Buffer offers iOS and Android apps for mobile management. The iOS app supports Mastodon and YouTube comment features, while Android support for these features is in development. Android community access works on the six most recent major Android versions.

Source
Buffer: What discount does Buffer offer for annual billing?

Buffer offers a 20% discount for annual billing across all paid plans, plus an additional 50% discount on paid plans for nonprofit organizations.

Source
Buffer: Can Buffer integrate with content creation and storage tools?

Yes. Buffer integrates with 24 tools including Canva, Google Drive, Dropbox, Unsplash for media, Zapier and Make for automation, WordPress for publishing, and Claude, ChatGPT, and Perplexity for AI-assisted content creation.

Source
Share

Related pages

More on AB Tasty

More on Buffer

Keep looking

Other head to heads