Surveys · head to head
Alchemer vs Cognito Forms

Alchemer
Surveys
Survey and feedback platform for research teams
- From
- On request
- Rated
- -
The short version
- Only Cognito Forms has a free tier, so it costs nothing to try first.
- Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Cognito Forms individual free plan caps at 100 entries per month and 1 user
Where they differ
Only the attributes on which Alchemer and Cognito Forms actually diverge.
| Attribute | Alchemer | Cognito Forms |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | Tiered annual subscription published on the vendor site | subscription |
| Free tier | No | Yes |
| Platforms | Web, Cloud | Web |
Identical on both: user rating (Not yet rated), category (Surveys).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Alchemer
- Deep question logic
- Wide question types
- Workflow automation
- Integrations
- Panel and distribution
- Reporting
Only in Cognito Forms
Nothing recorded that Alchemer does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Alchemer
- Research questionnaires too conditional for a simple form buildernot Cognito Forms
- Teams needing survey data routed into Salesforce or a warehousenot Cognito Forms
- Organisations wanting research depth without enterprise experience-platform pricingnot Cognito Forms
Cognito Forms
- Building HIPAA-compliant data collection forms without codingnot Alchemer
- Creating multi-step approval workflows for contract signingnot Alchemer
- Collecting payments inline within customer intake formsnot Alchemer
- Routing applications automatically based on responsesnot Alchemer
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Alchemer
- More expensive than the simple form builders, which is the fair comparison for a short survey
- The interface carries a long product history and is less immediately friendly than newer tools
- Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
- Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo
Cognito Forms
- Individual free plan caps at 100 entries per month and 1 user
- Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
- HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)
Pricing, plan by plan
Alchemer
On requestNo published plan breakdown. See the Alchemer review.
Cognito Forms
Free- IndividualFree
- 100 entries per month
- 1 user
- Cognito Forms branding included
- Pro$24/month
- 2000 entries per month
- 2 users
- Electronic signatures
- Team$49/month
- 10000 entries per month
- 5 users
- 5 guest access
- Enterprise$174/month
- Unlimited entries
- 20 users
- 20 guest access
Which should you pick?
Choose Alchemer if
- You need deep question logic.
- You work on Web, Cloud.
- You also want wide question types.
Questions people ask
- Is Alchemer or Cognito Forms better?
- Neither clearly leads. Alchemer starts at On request and Cognito Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Alchemer or Cognito Forms?
- Cognito Forms has a free tier; the other does not. Paid plans start at On request for Alchemer and Free for Cognito Forms.
- Does Alchemer or Cognito Forms run on more platforms?
- Alchemer runs on Web, Cloud. Cognito Forms runs on Web.
- Can I use Cognito Forms for free?
- Yes. Cognito Forms has a free tier, so you can try it without paying. Alchemer starts at On request.
- What is Alchemer best used for?
- Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Cognito Forms is typically brought in for.
- What can Alchemer do that Cognito Forms cannot?
- Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations.
Answered from the vendors’ own pages
Alchemer: What does Alchemer cost?
Tiered annual subscriptions published on the vendor site. Check current rates there.
Cognito Forms: How much does Cognito Forms cost?
Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.
SourceAlchemer: Is Alchemer the same as SurveyGizmo?
Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.
Cognito Forms: What is the difference between Cognito Forms plans?
The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.
SourceAlchemer: When is it worth more than a simple form builder?
When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.
Cognito Forms: Does Cognito Forms have a free version?
Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.
SourceRelated pages
More on Cognito Forms
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