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Marketing · head to head

Swydo vs Zonka Feedback

Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Free plan
No
Full reviewWebsite
Zonka Feedback logo

Zonka Feedback

Surveys

Multi-channel CX feedback platform with quoted pricing based on response volume and AI data credits

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.; Zonka Feedback no pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • They diverge on capability: Swydo covers Multi-platform connectors, Zonka Feedback covers Multi-channel surveys.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Swydo and Zonka Feedback actually diverge.

Attributes where Swydo and Zonka Feedback differ
AttributeSwydoZonka Feedback
Starting price€69/monthOn request
Pricing modelPer month by data source countquote
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

Only in Zonka Feedback

  • Multi-channel surveys
  • Kiosk and offline mode
  • Real-time dashboards
  • Case management
  • AI Feedback Intelligence
  • Reputation management

What people use each for

The jobs each tool is most often brought in to do.

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Zonka Feedback
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Zonka Feedback
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Zonka Feedback
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Zonka Feedback

Zonka Feedback

  • A multi-location retailer or clinic wanting kiosk-based feedback capture alongside digital surveysnot Swydo
  • A CX team that needs closed-loop case management to assign and track resolution of negative feedbacknot Swydo
  • A hospitality operator wanting reputation management alongside direct feedback collectionnot Swydo
  • A company with high volumes of open-ended feedback wanting AI theme extraction rather than manual taggingnot Swydo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Zonka Feedback

  • No pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • The AI Feedback Intelligence product is priced separately on data credits, meaning a buyer who wants both feedback collection and AI analysis is negotiating two line items, not one.
  • Third-party pricing estimates in the low hundreds to near a thousand dollars a month vary enough that budgeting from public sources alone is unreliable.
  • Kiosk hardware and offline capture are a strength for physical locations but add limited value to a purely digital-only business, which pays for a capability it does not use.
  • It is a smaller vendor than Medallia or Qualtrics, so enterprise buyers evaluating analyst-recognised platforms may not shortlist it despite comparable core features.

Pricing, plan by plan

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Zonka Feedback

On request
  • Feedback Management$undefined/month
    • Priced by response volume
    • Multi-channel surveys and case management
    • 14-day free trial
  • AI Feedback Intelligence$undefined/month
    • Priced by AI data credits, separate from Feedback Management
    • Theme extraction, sentiment and impact analysis

Which should you pick?

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Choose Zonka Feedback if

  • You need multi-channel surveys.
  • You work on Web, iOS, Android.
  • You also want kiosk and offline mode.
Zonka Feedback review

Questions people ask

Is Swydo or Zonka Feedback better?
Neither clearly leads. Swydo starts at €69/month and Zonka Feedback at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Swydo or Zonka Feedback?
Swydo starts at €69/month and Zonka Feedback at On request.
Does Swydo or Zonka Feedback run on more platforms?
Swydo runs on Web. Zonka Feedback runs on Web, iOS, Android.
What is Swydo best used for?
Swydo is most often used for a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it, an in-house team reporting on paid search and paid social to a board that will not open a looker studio link, an agency that wants unlimited internal users because juniors, account managers and the finance team all need access, replacing a per-client reporting tool when the client roster is small but each client runs many channels. Of those, a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it and an in-house team reporting on paid search and paid social to a board that will not open a looker studio link are not what Zonka Feedback is typically brought in for.
What can Swydo do that Zonka Feedback cannot?
Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery. Zonka Feedback covers Multi-channel surveys, Kiosk and offline mode, Real-time dashboards, Case management.

Answered from the vendors’ own pages

Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Zonka Feedback: Is pricing published anywhere?

No. Zonka quotes pricing based on feedback volume for the core product and data credits for AI Feedback Intelligence; nothing is listed as a fixed price.

Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Zonka Feedback: Is AI Feedback Intelligence included in the base plan?

No, it is sold and priced separately from core feedback management.

Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Zonka Feedback: Does it support offline feedback collection?

Yes, kiosk and tablet devices can capture feedback without a live network connection, which is a differentiator against purely web-based survey tools.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

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