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Influencer Marketing · head to head

Creator.co vs Upfluence

Creator.co logo

Creator.co

Influencer Marketing

Connect with creators who love your brand

From
$460/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Creator.co the Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Creator.co covers Creator marketplace, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Creator.co and Upfluence actually diverge.

Attributes where Creator.co and Upfluence differ
AttributeCreator.coUpfluence
Starting price$460/month$478/month
PlatformsWebWeb, Chrome-extension, Api
Founded20182013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Creator.co

  • Creator marketplace
  • Campaign management
  • UGC collection
  • Content licensing
  • Performance tracking
  • Influencer matching
  • Brief templates
  • Payment processing

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Creator.co

  • Recruiting creators for product seeding and gifting campaignsnot Upfluence
  • Running influencer campaigns with a dedicated account manager on the Managed plannot Upfluence
  • Pulling insight reports on individual creators before outreachnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Creator.co
  • Creator program scaling with ROI trackingnot Creator.co
  • End-to-end automated influencer payouts and compliancenot Creator.co
  • Brands and agencies managing influencer relationships at scalenot Creator.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Creator.co

  • The Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum
  • Self-Serve includes only 100 contact credits and 50 insight reports per month, with extra credits charged at $99 for 100
  • The Managed plan caps creator collaborations at 5 per month despite costing $2,199 per month
  • Enterprise pricing is custom, requires an annual commitment and includes only 5 user seats

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Creator.co

$460/month
  • Self-Service$460/month
    • Access to marketplace
    • Campaign creation
    • Basic analytics
  • Start-Up$1795/month
    • Managed campaigns
    • Creator matching
    • Content review
  • Trailblazer$2695/month
    • Premium creators
    • Advanced strategy
    • Performance optimization

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Creator.co if

  • You need creator marketplace.
  • You also want campaign management.
Creator.co review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Creator.co or Upfluence better?
Neither clearly leads. Creator.co starts at $460/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Creator.co or Upfluence?
Creator.co starts at $460/month and Upfluence at $478/month.
Does Creator.co or Upfluence run on more platforms?
Creator.co runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Creator.co best used for?
Creator.co is most often used for recruiting creators for product seeding and gifting campaigns, running influencer campaigns with a dedicated account manager on the managed plan, pulling insight reports on individual creators before outreach. Of those, recruiting creators for product seeding and gifting campaigns and running influencer campaigns with a dedicated account manager on the managed plan are not what Upfluence is typically brought in for.
What can Creator.co do that Upfluence cannot?
Creator.co covers Creator marketplace, Campaign management, UGC collection, Content licensing. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, Shopify.

Answered from the vendors’ own pages

Creator.co: How much does Creator Co cost?

Creator Co does not publish specific pricing on its website. The platform uses a quote-based model where you pay only for the creators you activate. Interested customers must book a demo to receive a customized pricing quote based on their needs.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Creator.co: How does Creator Co pricing work?

Creator Co is designed to be cost-efficient and transparent. You control spending through a digital wallet and only pay for the creators you activate. Actual pricing quotes are customized and provided after scheduling a demo with the sales team.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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