E-commerce & Retail · head to head
Ecwid vs Swell Commerce

Swell Commerce
E-commerce & Retail
Headless ecommerce for modern brands
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Ecwid the $5 a month Starter plan caps the catalogue at 10 products; Swell Commerce each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
- They diverge on capability: Ecwid covers Omnichannel selling, Swell Commerce covers Headless architecture.
Where they differ
Only the attributes on which Ecwid and Swell Commerce actually diverge.
| Attribute | Ecwid | Swell Commerce |
|---|---|---|
| Founded | 2009 | 2019 |
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (E-commerce & Retail).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ecwid
- Omnichannel selling
- Product catalog
- Payment processing
- Email marketing
- Analytics
- Mobile app
- API access
Only in Swell Commerce
- Headless architecture
- GraphQL & REST APIs
- Subscription commerce
- Multi-currency support
- Custom checkout
- Webhook integrations
- Developer-friendly SDK
Both cover
- Inventory management
What people use each for
The jobs each tool is most often brought in to do.
Ecwid
- Adding a store to an existing website or social pagenot Swell Commerce
- Selling physical goods and digital downloads from one cataloguenot Swell Commerce
Swell Commerce
- Running a headless commerce backend with APIs for a custom storefrontnot Ecwid
- Selling subscription products alongside one off purchasesnot Ecwid
- Operating multi currency stores from one commerce backendnot Ecwid
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ecwid
- The $5 a month Starter plan caps the catalogue at 10 products
- Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
- Abandoned cart recovery requires the Business plan at $65 a month
- In person selling through POS integration is Unlimited only, at $149 a month
- The Venture plan at $35 a month still caps products at 100
Swell Commerce
- Each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
- Starter at $29 a month allows 2 admin users and includes only 100,000 API requests and 1GB of storage per month
- Additional API requests cost $5 per 100,000 and extra storage $5 per GB
- Role based permissions and developer support are restricted to the Unlimited plan at $2,250 a month
- Advanced reports and priced currencies require the Standard plan or higher
- Published prices are the billed yearly rates, so monthly billing costs more
Pricing, plan by plan
Ecwid
Free- FreeFree
- Up to 10 products
- Basic storefront
- Standard payment methods
- Unlimited$99.08/month
- Unlimited products
- Advanced features
- Priority support
Swell Commerce
Free- CommunityFree
- Unlimited products
- API access
- Basic support
- Standard$299/month
- Everything in Community
- Priority support
- Advanced features
- Enterprise$undefined/month
- Everything in Standard
- Dedicated support
- SLA guarantees
Which should you pick?
Choose Ecwid if
- You need omnichannel selling.
- You want to start without paying.
- You also want product catalog.
Choose Swell Commerce if
- You need headless architecture.
- You want to start without paying.
- You also want graphql & rest apis.
Questions people ask
- Is Ecwid or Swell Commerce better?
- Neither clearly leads. Ecwid starts at Free and Swell Commerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ecwid or Swell Commerce?
- Ecwid starts at Free and Swell Commerce at Free.
- Does Ecwid or Swell Commerce run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Ecwid for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Ecwid best used for?
- Ecwid is most often used for adding a store to an existing website or social page, selling physical goods and digital downloads from one catalogue. Of those, adding a store to an existing website or social page and selling physical goods and digital downloads from one catalogue are not what Swell Commerce is typically brought in for.
- What can Ecwid do that Swell Commerce cannot?
- Ecwid covers Omnichannel selling, Product catalog, Payment processing, Email marketing. Swell Commerce covers Headless architecture, GraphQL & REST APIs, Subscription commerce, Multi-currency support. Both handle Inventory management.
Related pages
More on Swell Commerce
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