Is Bluepark or Swell Commerce better?

Neither clearly leads. Bluepark starts at £14.99/month and Swell Commerce at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Bluepark or Swell Commerce?

Bluepark starts at £14.99/month and Swell Commerce at $29/month.

Does Bluepark or Swell Commerce run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Bluepark best used for?

Bluepark is most often used for e-commerce catalog management, multi-channel selling integration. Of those, e-commerce catalog management and multi-channel selling integration are not what Swell Commerce is typically brought in for.

What can Bluepark do that Swell Commerce cannot?

Swell Commerce covers Headless architecture, GraphQL & REST APIs, Subscription commerce, Multi-currency support.

E-Commerce · head to head

Bluepark vs Swell Commerce

Bluepark

E-Commerce

A UK-based ecommerce platform to design, sell and manage your online store

From: £14.99/month
Rated: -

Full review Website

Swell Commerce

E-Commerce

Headless ecommerce for modern brands

From: $29/month
Rated: -

Full review Website

The short version

Each has a real cost: Bluepark pricing in GBP plus VAT; Swell Commerce each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bluepark and Swell Commerce actually diverge.

Attributes where Bluepark and Swell Commerce differ
Attribute	Bluepark	Swell Commerce
Starting price	£14.99/month	$29/month
Founded	Unknown	2019

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bluepark

Nothing recorded that Swell Commerce does not also cover.

Only in Swell Commerce

Headless architecture
GraphQL & REST APIs
Subscription commerce
Multi-currency support
Inventory management
Custom checkout
Webhook integrations
Developer-friendly SDK

What people use each for

The jobs each tool is most often brought in to do.

Bluepark

E-commerce catalog managementnot Swell Commerce
Multi-channel selling integrationnot Swell Commerce

Swell Commerce

Running a headless commerce backend with APIs for a custom storefrontnot Bluepark
Selling subscription products alongside one off purchasesnot Bluepark
Operating multi currency stores from one commerce backendnot Bluepark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bluepark

Pricing in GBP plus VAT
Email overage fees apply to all plans beyond 50,000/month at £0.002 per email
Extra storage on Enterprise limited to maximum 12GB

Swell Commerce

Each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
Starter at $29 a month allows 2 admin users and includes only 100,000 API requests and 1GB of storage per month
Additional API requests cost $5 per 100,000 and extra storage $5 per GB
Role based permissions and developer support are restricted to the Unlimited plan at $2,250 a month
Advanced reports and priced currencies require the Standard plan or higher
Published prices are the billed yearly rates, so monthly billing costs more

Pricing, plan by plan

Bluepark

£14.99/month

Central$14.99/month
- No products, 500MB storage
- For non-ecommerce use
Retail$29.99/month
- Up to 500 products
- 500MB storage
- All essential features
Business$44.99/month
- Up to 2,000 products
- 1GB storage
- Marketing and B2B features
Enterprise$64.99/month
- Unlimited products
- 2GB storage
- QuickBooks integration

Swell Commerce

$29/month

Starter$29/month
- Up to $50K annual revenue
- Basic reports
- Up to 5 admin users
Basic$79/month
- Up to $250K annual revenue
- Most popular plan
- Basic reports
Standard$299/month
- Up to $1M annual revenue
- Advanced reports
- Up to 15 admin users
Unlimited$2250/month
- Up to $5M annual revenue
- Unlimited scalability and granular control
- Unlimited admin users

Which should you pick?

Choose Bluepark if

Nothing in the data separates Bluepark from Swell Commerce on the points above - pick on price and on how each one feels to use.

Bluepark review

Choose Swell Commerce if

You need headless architecture.
You also want graphql & rest apis.

Swell Commerce review

Questions people ask

Is Bluepark or Swell Commerce better?: Neither clearly leads. Bluepark starts at £14.99/month and Swell Commerce at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bluepark or Swell Commerce?: Bluepark starts at £14.99/month and Swell Commerce at $29/month.
Does Bluepark or Swell Commerce run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Bluepark best used for?: Bluepark is most often used for e-commerce catalog management, multi-channel selling integration. Of those, e-commerce catalog management and multi-channel selling integration are not what Swell Commerce is typically brought in for.
What can Bluepark do that Swell Commerce cannot?: Swell Commerce covers Headless architecture, GraphQL & REST APIs, Subscription commerce, Multi-currency support.

Answered from the vendors’ own pages

Bluepark: What are Bluepark's pricing plans?

Bluepark offers four plans: Central at £14.99/month for non-ecommerce use, Retail at £29.99/month for up to 500 products, Business at £44.99/month for up to 2,000 products, and Enterprise at £64.99/month for unlimited products. All prices exclude VAT.

Source

Swell Commerce: How much does Swell Commerce cost?

Swell offers four tiers starting at $29 per month for Starter and going up to $2,250 per month for Unlimited. Annual billing provides a 25% discount compared to monthly billing. All prices are in USD.

Source

Bluepark: Does Bluepark charge transaction fees?

No, Bluepark advertises 0% transaction fees across all plans.

Source

Swell Commerce: What are Swell's revenue tier overages?

Each plan includes a revenue ceiling based on 12-month trailing sales. Starter allows up to $50K with 2% overage, Basic allows $250K with 1.5% overage, Standard allows $1M with 1% overage, and Unlimited allows $5M with 0.4% overage. Custom plans are available for merchants exceeding $10M annually.

Source

Bluepark: How much is the email overage charge on Bluepark?

Email overages beyond the included 50,000 emails per month are charged at £0.002 per email on all plans.

Source

Bluepark vs Swell Commerce

Bluepark

Swell Commerce

The short version

Where they differ

What each one covers

Only in Bluepark

Only in Swell Commerce

What people use each for

Bluepark

Swell Commerce

Where each one falls short

Bluepark

Swell Commerce

Pricing, plan by plan

Bluepark

Swell Commerce

Which should you pick?

Choose Bluepark if

Choose Swell Commerce if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Bluepark

More on Swell Commerce

Keep looking

Other head to heads