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E-Commerce · head to head

Shopify vs Trustpilot

Shopify logo

Shopify

E-Commerce

The most trusted ecommerce platform to start, grow, and scale your business

From
$24/month
Rated
-
Full reviewWebsite
Trustpilot logo

Trustpilot

E-Commerce

Review management platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Trustpilot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Shopify using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus; Trustpilot review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • They diverge on capability: Shopify covers Hosted ecommerce platform, Trustpilot covers Review collection.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Shopify and Trustpilot actually diverge.

Attributes where Shopify and Trustpilot differ
AttributeShopifyTrustpilot
Starting price$24/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20062011

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopify

  • Hosted ecommerce platform
  • Payment processing
  • Inventory management
  • Order tracking
  • Marketing automation
  • Apps and integrations
  • Multi-channel selling
  • SSL certificate

Only in Trustpilot

  • Review collection
  • Email surveys
  • Review moderation
  • Analytics dashboard
  • Response management
  • Star rating display
  • Widgets
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Shopify

  • Running a hosted ecommerce store with payments and fulfilmentnot Trustpilot
  • Selling across online, in person and social channels from one cataloguenot Trustpilot

Trustpilot

  • Review collection and managementnot Shopify
  • Customer reputation monitoringnot Shopify
  • Review widget integrationnot Shopify
  • Multi-location business review trackingnot Shopify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopify

  • Using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • That fee makes the cheapest plan the most expensive place to use an outside processor, which is the opposite of how plans usually work
  • Card rates also improve with the plan, from 2.9% on Basic to 2.7% on Advanced
  • Amex is charged at a higher rate than other cards on every plan below Plus
  • Plus starts at $2,300 a month
  • The advertised lower monthly prices require paying a year up front

Trustpilot

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Pricing, plan by plan

Shopify

$24/month
  • Basic$24/month
    • For solo entrepreneurs
    • $32/month on monthly billing
    • 2.9% + AED1.00 transaction fee (standard cards)
  • Grow$69/month
    • For small teams
    • $92/month on monthly billing
    • 2.8% + AED1.00 transaction fee (standard cards)
  • Advanced$299/month
    • For global reach
    • $399/month on monthly billing
    • 2.7% + AED1.00 transaction fee (standard cards)
  • Plus$2300/month
    • For complex businesses
    • most competitive transaction rates

Trustpilot

Free
  • FreeFree
    • 50 review invitations monthly
    • Unlimited Support Center access
    • Basic review collection and management
  • Starter$99/month
    • 100 review invitations monthly
    • 2 widgets, 1 user, 1 domain
    • 15 integrations
  • Plus$319/month
    • 300 invitations monthly
    • 10 widgets, 3 users
    • Up to 3 domains
  • Premium$799/month
    • 1,000 invitations monthly
    • 21 widgets, 10 users
    • Unlimited domains

Which should you pick?

Choose Shopify if

  • You need hosted ecommerce platform.
  • You also want payment processing.
Shopify review

Choose Trustpilot if

  • You need review collection.
  • You want to start without paying.
  • You also want email surveys.
Trustpilot review

Questions people ask

Is Shopify or Trustpilot better?
Neither clearly leads. Shopify starts at $24/month and Trustpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopify or Trustpilot?
Trustpilot has a free tier; the other does not. Paid plans start at $24/month for Shopify and Free for Trustpilot.
Does Shopify or Trustpilot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Trustpilot for free?
Yes. Trustpilot has a free tier, so you can try it without paying. Shopify starts at $24/month.
What is Shopify best used for?
Shopify is most often used for running a hosted ecommerce store with payments and fulfilment, selling across online, in person and social channels from one catalogue. Of those, running a hosted ecommerce store with payments and fulfilment and selling across online, in person and social channels from one catalogue are not what Trustpilot is typically brought in for.
What can Shopify do that Trustpilot cannot?
Shopify covers Hosted ecommerce platform, Payment processing, Inventory management, Order tracking. Trustpilot covers Review collection, Email surveys, Review moderation, Analytics dashboard.

Answered from the vendors’ own pages

Shopify: How much does Shopify cost?

Shopify's Basic tier is $24/month (or $32/month monthly), Grow is $69/month (or $92/month monthly), Advanced is $299/month (or $399/month monthly), and Plus starts at $2,300/month. Annual subscriptions include 25% discount versus monthly billing.

Source
Trustpilot: Does Trustpilot offer a free plan?

Yes. Trustpilot's Free plan includes 50 review invitations monthly, unlimited Support Center access, and basic review management at no cost.

Source
Shopify: Does Shopify offer a free trial?

Yes, Shopify offers 3 days free, then $1/month for 3 months without requiring a credit card.

Source
Trustpilot: What is the minimum contract length for Trustpilot paid plans?

All Trustpilot contracts require a 12-month commitment, prepaid annually. This applies to Starter, Plus, Premium, and Enterprise plans.

Source
Shopify: What payment processing fees does Shopify charge?

Transaction rates vary by plan: Basic charges 2.9% + AED1.00 (standard cards), Grow charges 2.8% + AED1.00, Advanced charges 2.7% + AED1.00, and Plus offers the most competitive rates. American Express charges 0.1% higher across all plans.

Source
Trustpilot: Does Trustpilot charge per domain or per organization?

Pricing for Plus and Premium plans is per domain. The Starter plan includes 1 domain; Plus covers up to 3 domains; Premium supports unlimited domains. Enterprise pricing is custom.

Source
Trustpilot: Can data be accessed after canceling Trustpilot?

Yes. Trustpilot states that 'Reviews remain accessible if service is discontinued,' ensuring customers retain access to collected review data even after canceling.

Source
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