Marketing & Analytics · head to head
Supermetrics vs Crazy Egg
Supermetrics
Marketing & Analytics
Bring all your marketing data into one place
- From
- Free
- Rated
- -
Crazy Egg
Marketing & Analytics
Website optimization with heatmaps
- From
- $29/month
- Rated
- -
The short version
- Only Supermetrics has a free tier, so it costs nothing to try first.
- Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- They diverge on capability: Supermetrics covers Multi-source data connectors, Crazy Egg covers Heatmaps.
Where they differ
Only the attributes on which Supermetrics and Crazy Egg actually diverge.
| Attribute | Supermetrics | Crazy Egg |
|---|---|---|
| Starting price | Free | $29/month |
| Pricing model | subscription | Unknown |
| Free tier | Yes | No |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web, API |
| Category | Marketing & Analytics | Unknown |
| Founded | 2010 | 2006 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- API access
- Data transformation
- Visualization
Only in Crazy Egg
- Heatmaps
- Scrollmaps
- Confetti Reports
- A/B Testing
- Session Recordings
- Shopify
- WordPress
- Squarespace
Both cover
- Google Analytics
- HubSpot
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Crazy Egg
- Loading advertising data into BigQuery or Snowflake for reportingnot Crazy Egg
- Automating recurring client marketing reports at an agencynot Crazy Egg
Crazy Egg
- Click, scroll and move heatmaps on a pagenot Supermetrics
- Session recordings to see where visitors strugglenot Supermetrics
- A/B testing page variantsnot Supermetrics
- Snapshot reports comparing behaviour over timenot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Crazy Egg
- The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- All plans are billed annually rather than monthly
- There is no free tier, only a trial
- Reaching 500,000 pageviews means the Pro plan at $249 a month
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Crazy Egg
$29/monthNo published plan breakdown. See the Crazy Egg review.
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Questions people ask
- Is Supermetrics or Crazy Egg better?
- Neither clearly leads. Supermetrics starts at Free and Crazy Egg at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Crazy Egg?
- Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $29/month for Crazy Egg.
- Does Supermetrics or Crazy Egg run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Crazy Egg runs on Web, API.
- Can I use Supermetrics for free?
- Yes. Supermetrics has a free tier, so you can try it without paying. Crazy Egg starts at $29/month.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Crazy Egg is typically brought in for.
- What can Supermetrics do that Crazy Egg cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Both handle Google Analytics, HubSpot.
Answered from the vendors’ own pages
Crazy Egg: How is Crazy Egg priced?
Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.
SourceCrazy Egg: What features does Crazy Egg include?
Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.
SourceCrazy Egg: Does Crazy Egg offer a free trial?
Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.
Source