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Marketing · head to head

Crazy Egg vs Optimove

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Optimove logo

Optimove

Marketing

Retention marketing platform that forces control groups and reports uplift per customer

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Optimove it requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • They diverge on capability: Crazy Egg covers Heatmaps, Optimove covers Customer modelling.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Crazy Egg and Optimove actually diverge.

Attributes where Crazy Egg and Optimove differ
AttributeCrazy EggOptimove
Starting price$29/monthOn request
Pricing modelUnknownquote
PlatformsWeb, APIWeb, iOS, Android, REST API
Founded2006Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Google Analytics
  • Shopify
  • WordPress

Only in Optimove

  • Customer modelling
  • Mandatory control groups
  • Optibot
  • Multichannel orchestration
  • Self-optimising campaigns
  • Realtime triggers

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Optimove
  • Session recordings to see where visitors strugglenot Optimove
  • A/B testing page variantsnot Optimove
  • Snapshot reports comparing behaviour over timenot Optimove

Optimove

  • An operator that has to prove incremental revenue from retention marketing to a finance committeenot Crazy Egg
  • Segmenting a customer base by predicted value and lifecycle stage rather than by campaign list membershipnot Crazy Egg
  • Running hundreds of small always-on campaigns where per-campaign uplift decides which survivenot Crazy Egg
  • Coordinating retention messaging with paid audience suppression so lapsed customers are not paid for twicenot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Optimove

  • It requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • Pricing is based on tracked customers, so an inflated database of accounts that will never return costs money exactly like an unpruned email list does.
  • The modelling layer is largely opaque, so when a lifecycle stage assignment looks wrong there is limited ability to inspect why beyond vendor support.
  • The interface is dense and built for daily operators, and occasional users typically never become independent in it.
  • Email delivery is through bundled or third-party sending infrastructure rather than an in-house ESP, which adds a party to any deliverability investigation.

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Optimove

On request
  • Optimove$undefined/year
    • Priced by number of tracked customers
    • Channel modules and Kumulos-derived mobile messaging licensed separately
    • Annual contract including onboarding services

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Optimove if

  • You need customer modelling.
  • You work on Web, iOS, Android, REST API.
  • You also want mandatory control groups.
Optimove review

Questions people ask

Is Crazy Egg or Optimove better?
Neither clearly leads. Crazy Egg starts at $29/month and Optimove at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Optimove?
Crazy Egg starts at $29/month and Optimove at On request.
Does Crazy Egg or Optimove run on more platforms?
Crazy Egg runs on Web, API. Optimove runs on Web, iOS, Android, REST API.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Optimove is typically brought in for.
What can Crazy Egg do that Optimove cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Optimove covers Customer modelling, Mandatory control groups, Optibot, Multichannel orchestration.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Optimove: Why does it insist on control groups?

Because uplift is the reported metric. Without a holdout the platform cannot attribute revenue, and the reporting that justifies the licence stops working.

Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Optimove: Is it only for iGaming?

No, but that is where its density of customers and its default lifecycle models are strongest. Subscription retail and financial services are the other common verticals.

Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
Optimove: Can it send email itself?

It orchestrates and personalises, then sends through connected delivery infrastructure. Deliverability remains a shared responsibility with that provider.

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