Influencer Marketing · head to head
Sprout Social vs The Influencer Marketing Factory
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
T
The Influencer Marketing Factory
Influencer Marketing
Full-service influencer marketing agency and platform
- From
- $5000/project
- Rated
- -
The short version
- They diverge on capability: Sprout Social covers Social publishing, The Influencer Marketing Factory covers Strategy consulting.
Where they differ
Only the attributes on which Sprout Social and The Influencer Marketing Factory actually diverge.
| Attribute | Sprout Social | The Influencer Marketing Factory |
|---|---|---|
| Starting price | $249/month | $5000/project |
| Pricing model | subscription | quote |
| Platforms | Web, Ios, Android, Api | Web, In-person |
| Founded | 2010 | 2014 |
Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in The Influencer Marketing Factory
- Strategy consulting
- Creator discovery
- Campaign management
- Content production
- Performance analytics
- Agency support
- Full-service execution
Both cover
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot The Influencer Marketing Factory
- Centralising creator outreach, contracting, approvals and paymentsnot The Influencer Marketing Factory
- Measuring creator-driven revenue with first-party analytics and attributionnot The Influencer Marketing Factory
- Building a creator pipeline through branded application pagesnot The Influencer Marketing Factory
The Influencer Marketing Factory
- Full-service campaignsnot Sprout Social
- Content productionnot Sprout Social
- Strategy consultingnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
The Influencer Marketing Factory
Nothing recorded yet. See the The Influencer Marketing Factory review.
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
The Influencer Marketing Factory
$5000/project- Starter Campaign$5000/project
- Strategy consultation
- Creator selection
- Campaign management
- Full Service$15000/project
- Strategy consulting
- Content production
- Creator network
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose The Influencer Marketing Factory if
- You need strategy consulting.
- You work on Web, In-person.
- You also want creator discovery.
Questions people ask
- Is Sprout Social or The Influencer Marketing Factory better?
- Neither clearly leads. Sprout Social starts at $249/month and The Influencer Marketing Factory at $5000/project, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or The Influencer Marketing Factory?
- Sprout Social starts at $249/month and The Influencer Marketing Factory at $5000/project.
- Does Sprout Social or The Influencer Marketing Factory run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. The Influencer Marketing Factory runs on Web, In-person.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what The Influencer Marketing Factory is typically brought in for.
- What can Sprout Social do that The Influencer Marketing Factory cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Both handle GDPR, Cloud deployment, Web support.