Software · head to head
Sprout Social vs Creator.co
Sprout Social
Software
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Creator.co the Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum
- They diverge on capability: Sprout Social covers Social publishing, Creator.co covers Creator marketplace.
Where they differ
Only the attributes on which Sprout Social and Creator.co actually diverge.
| Attribute | Sprout Social | Creator.co |
|---|---|---|
| Starting price | $249/month | $460/month |
| Platforms | Web, Ios, Android, Api | Web |
| Founded | 2010 | 2018 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Creator.co
- Creator marketplace
- Campaign management
- UGC collection
- Content licensing
- Performance tracking
- Influencer matching
- Brief templates
- Payment processing
Both cover
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Creator.co
- Centralising creator outreach, contracting, approvals and paymentsnot Creator.co
- Measuring creator-driven revenue with first-party analytics and attributionnot Creator.co
- Building a creator pipeline through branded application pagesnot Creator.co
Creator.co
- Recruiting creators for product seeding and gifting campaignsnot Sprout Social
- Running influencer campaigns with a dedicated account manager on the Managed plannot Sprout Social
- Pulling insight reports on individual creators before outreachnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Creator.co
- The Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum
- Self-Serve includes only 100 contact credits and 50 insight reports per month, with extra credits charged at $99 for 100
- The Managed plan caps creator collaborations at 5 per month despite costing $2,199 per month
- Enterprise pricing is custom, requires an annual commitment and includes only 5 user seats
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Creator.co
$460/month- Self-Service$460/month
- Access to marketplace
- Campaign creation
- Basic analytics
- Start-Up$1795/month
- Managed campaigns
- Creator matching
- Content review
- Trailblazer$2695/month
- Premium creators
- Advanced strategy
- Performance optimization
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Creator.co if
- You need creator marketplace.
- You also want campaign management.
Questions people ask
- Is Sprout Social or Creator.co better?
- Neither clearly leads. Sprout Social starts at $249/month and Creator.co at $460/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Creator.co?
- Sprout Social starts at $249/month and Creator.co at $460/month.
- Does Sprout Social or Creator.co run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Creator.co runs on Web.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Creator.co is typically brought in for.
- What can Sprout Social do that Creator.co cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Creator.co covers Creator marketplace, Campaign management, UGC collection, Content licensing. Both handle GDPR, Cloud deployment, Web support.