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Marketing · head to head

Unbounce vs Whatagraph

Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Unbounce and Whatagraph actually diverge.

Attributes where Unbounce and Whatagraph differ
AttributeUnbounceWhatagraph
PlatformsWeb, APIWeb, Mobile, Api
FoundedUnknown2016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Unbounce

Nothing recorded that Whatagraph does not also cover.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Whatagraph
  • SaaS companies optimising landing pages for customer acquisitionnot Whatagraph
  • E-commerce businesses testing product landing pages and promotional campaignsnot Whatagraph
  • B2B marketers building dedicated pages for specific customer segmentsnot Whatagraph
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Unbounce
  • Blending data from multiple ad platforms into one dashboardnot Unbounce
  • White-labelled reporting under an agency's own brandingnot Unbounce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Unbounce or Whatagraph better?
Neither clearly leads. Unbounce starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Unbounce or Whatagraph?
Unbounce starts at Free and Whatagraph at Free.
Does Unbounce or Whatagraph run on more platforms?
Unbounce runs on Web, API. Whatagraph runs on Web, Mobile, Api.
Can I use Unbounce for free?
Both have a free tier, so you can try either at no cost before committing.
What is Unbounce best used for?
Unbounce is most often used for marketing agencies and freelancers running multiple client campaigns, saas companies optimising landing pages for customer acquisition, e-commerce businesses testing product landing pages and promotional campaigns, b2b marketers building dedicated pages for specific customer segments. Of those, marketing agencies and freelancers running multiple client campaigns and saas companies optimising landing pages for customer acquisition are not what Whatagraph is typically brought in for.
What can Unbounce do that Whatagraph cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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