Is Moz or Talkwalker better?

Neither clearly leads. Moz starts at Free and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Moz or Talkwalker?

Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for Talkwalker.

Does Moz or Talkwalker run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Moz for free?

Yes. Moz has a free tier, so you can try it without paying. Talkwalker starts at On request.

What is Moz best used for?

Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Talkwalker is typically brought in for.

What can Moz do that Talkwalker cannot?

Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification. Both handle Web support.

Software · head to head

Moz vs Talkwalker

Moz

Software

SEO software for smarter marketing

From: Free
Rated: -

Full review Website

Talkwalker

Software

Consumer intelligence to accelerate your brand

From: On request
Rated: -

Full review Website

The short version

Only Moz has a free tier, so it costs nothing to try first.
Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
They diverge on capability: Moz covers Keyword Explorer, Talkwalker covers Social listening.

Where they differ

Only the attributes on which Moz and Talkwalker actually diverge.

Attributes where Moz and Talkwalker differ
Attribute	Moz	Talkwalker
Starting price	Free	On request
Pricing model	Unknown	subscription
Free tier	Yes	No
Founded	2004	2009

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

Keyword Explorer
Link Explorer
Site Crawl
Rank Tracking
Page Optimization
Competitive research
Local SEO tools
Fresh Web Explorer

Only in Talkwalker

Social listening
Image recognition
Sentiment analysis
Influencer identification
Crisis detection
Hootsuite
Salesforce
Tableau

Both cover

Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

SEO auditsnot Talkwalker
Keyword researchnot Talkwalker
Link buildingnot Talkwalker
Local SEOnot Talkwalker
Competitive analysisnot Talkwalker

Talkwalker

Brand monitoringnot Moz
Competitive intelligencenot Moz
Crisis managementnot Moz
Campaign measurementnot Moz
Market researchnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
Unreliable competitive analysis for B2B companies with niche competitor sets
Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Talkwalker

Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote

Pricing, plan by plan

Moz

Free

Starter$39/month
- Limited keyword tracking
- Basic site audit
Standard$99/month
- Enhanced keyword tracking
- Competitive analysis

Talkwalker

On request

ListenFree
- Social listening
- Sentiment analysis
- Alerts
AnalyzeFree
- Advanced analytics
- AI insights
- Benchmarking
EnterpriseFree
- Full platform
- API access
- Custom integrations

Which should you pick?

Choose Moz if

You need keyword explorer.
You want to start without paying.
You also want link explorer.

Moz review

Choose Talkwalker if

You need social listening.
You also want image recognition.

Talkwalker review

Questions people ask

Is Moz or Talkwalker better?: Neither clearly leads. Moz starts at Free and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Talkwalker?: Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for Talkwalker.
Does Moz or Talkwalker run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?: Yes. Moz has a free tier, so you can try it without paying. Talkwalker starts at On request.
What is Moz best used for?: Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Talkwalker is typically brought in for.
What can Moz do that Talkwalker cannot?: Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification. Both handle Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source

Moz vs Talkwalker

Moz

Talkwalker

The short version

Where they differ

What each one covers

Only in Moz

Only in Talkwalker

Both cover

What people use each for

Moz

Talkwalker

Where each one falls short

Moz

Talkwalker

Pricing, plan by plan

Moz

Talkwalker

Which should you pick?

Choose Moz if

Choose Talkwalker if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Moz

More on Talkwalker

Keep looking

Other head to heads