Softwr

News & Media · head to head

Prezly vs Prowly

Prezly logo

Prezly

News & Media

All-in-one PR software for modern newsrooms

From
On request
Rated
-
Prowly logo

Prowly

News & Media

PR software to tell your story and track results

From
On request
Rated
-

The short version

  • Each has a real cost: Prezly the Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding; Prowly the vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
  • They diverge on capability: Prezly covers Online newsrooms, Prowly covers Media database.

Where they differ

Only the attributes on which Prezly and Prowly actually diverge.

Attributes where Prezly and Prowly differ
AttributePrezlyProwly
Founded20102013

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Prezly

  • Online newsrooms
  • Contact management
  • Email campaigns
  • Multimedia stories
  • Custom embed

Only in Prowly

  • Media database
  • Press release builder
  • Online newsroom
  • Email pitching
  • Semrush

Both cover

  • Coverage tracking
  • Slack
  • Google Analytics
  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Prezly

  • Hosting an online newsroom or press pagenot Prowly
  • Sending press releases to a media contact listnot Prowly
  • Managing journalist contacts and coveragenot Prowly
  • Multilingual newsrooms through the localisation featuresnot Prowly

Prowly

  • Media outreachnot Prezly
  • Press release creationnot Prezly
  • Journalist discoverynot Prezly
  • PR measurementnot Prezly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Prezly

  • The Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
  • Removing the branding and getting white-label sites requires Standard at 250 euros a month
  • Standard still allows only two users
  • The uptime SLA is Enterprise only
  • Advertised prices are the annual rates, with a 20 percent premium for paying monthly

Prowly

  • The vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered

Pricing, plan by plan

Prezly

On request
  • Starter$75/month
    • 1 newsroom
    • 3 users
    • 5,000 contacts
  • Growth$180/month
    • 3 newsrooms
    • 10 users
    • 25,000 contacts
  • Pro$450/month
    • Unlimited newsrooms
    • Unlimited users
    • Unlimited contacts

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose Prezly if

  • You need online newsrooms.
  • You also want contact management.

Choose Prowly if

  • You need media database.
  • You also want press release builder.

Questions people ask

Is Prezly or Prowly better?
Neither clearly leads. Prezly starts at On request and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Prezly or Prowly?
Prezly starts at On request and Prowly at On request.
Does Prezly or Prowly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Prezly best used for?
Prezly is most often used for hosting an online newsroom or press page, sending press releases to a media contact list, managing journalist contacts and coverage, multilingual newsrooms through the localisation features. Of those, hosting an online newsroom or press page and sending press releases to a media contact list are not what Prowly is typically brought in for.
What can Prezly do that Prowly cannot?
Prezly covers Online newsrooms, Contact management, Email campaigns, Multimedia stories. Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Both handle Coverage tracking, Slack, Google Analytics, Zapier.

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