News & Media · head to head
Prezly vs Prowly

Prowly
News & Media
PR software to tell your story and track results
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Prezly the Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding; Prowly the vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
- They diverge on capability: Prezly covers Online newsrooms, Prowly covers Media database.
Where they differ
Only the attributes on which Prezly and Prowly actually diverge.
Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Prezly
- Online newsrooms
- Contact management
- Email campaigns
- Multimedia stories
- Custom embed
Only in Prowly
- Media database
- Press release builder
- Online newsroom
- Email pitching
- Semrush
Both cover
- Coverage tracking
- Slack
- Google Analytics
- Zapier
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Prezly
- Hosting an online newsroom or press pagenot Prowly
- Sending press releases to a media contact listnot Prowly
- Managing journalist contacts and coveragenot Prowly
- Multilingual newsrooms through the localisation featuresnot Prowly
Prowly
- Media outreachnot Prezly
- Press release creationnot Prezly
- Journalist discoverynot Prezly
- PR measurementnot Prezly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Prezly
- The Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
- Removing the branding and getting white-label sites requires Standard at 250 euros a month
- Standard still allows only two users
- The uptime SLA is Enterprise only
- Advertised prices are the annual rates, with a 20 percent premium for paying monthly
Prowly
- The vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
Pricing, plan by plan
Prezly
On request- Starter$75/month
- 1 newsroom
- 3 users
- 5,000 contacts
- Growth$180/month
- 3 newsrooms
- 10 users
- 25,000 contacts
- Pro$450/month
- Unlimited newsrooms
- Unlimited users
- Unlimited contacts
Prowly
On request- Essential$369/month
- Media database
- Press release creator
- Online newsroom
- Professional$589/month
- All Essential features
- Coverage tracking
- Advanced analytics
- EnterpriseFree
- Unlimited features
- API access
- Custom integrations
Which should you pick?
Questions people ask
- Is Prezly or Prowly better?
- Neither clearly leads. Prezly starts at On request and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Prezly or Prowly?
- Prezly starts at On request and Prowly at On request.
- Does Prezly or Prowly run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Prezly best used for?
- Prezly is most often used for hosting an online newsroom or press page, sending press releases to a media contact list, managing journalist contacts and coverage, multilingual newsrooms through the localisation features. Of those, hosting an online newsroom or press page and sending press releases to a media contact list are not what Prowly is typically brought in for.
- What can Prezly do that Prowly cannot?
- Prezly covers Online newsrooms, Contact management, Email campaigns, Multimedia stories. Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Both handle Coverage tracking, Slack, Google Analytics, Zapier.

