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Software · head to head

mParticle vs Pipedrive

mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

Software

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: mParticle covers Data collection, Pipedrive covers Visual pipeline.

Where they differ

Only the attributes on which mParticle and Pipedrive actually diverge.

Attributes where mParticle and Pipedrive differ
AttributemParticlePipedrive
Starting price$500/monthOn request
Pricing modelusage-basedsubscription
PlatformsWeb, MobileWeb, iOS, Android
Founded20132010

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Pipedrive
  • Building a customer data platform across web, mobile and server sourcesnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot mParticle
  • Multi-channel communication with email and calendar syncnot mParticle
  • Sales automation for small to mid-market teamsnot mParticle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is mParticle or Pipedrive better?
Neither clearly leads. mParticle starts at $500/month and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, mParticle or Pipedrive?
mParticle starts at $500/month and Pipedrive at On request.
Does mParticle or Pipedrive run on more platforms?
mParticle runs on Web, Mobile. Pipedrive runs on Web, iOS, Android.
What is mParticle best used for?
mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Pipedrive is typically brought in for.
What can mParticle do that Pipedrive cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. Both handle SOC2, GDPR.
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