Automation & Integration · head to head
Fivetran vs mParticle
Fivetran
Automation & Integration
The most trusted data movement platform
- From
- Free
- Rated
- -
mParticle
Automation & Integration
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Only Fivetran has a free tier, so it costs nothing to try first.
- Each has a real cost: Fivetran billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
- They diverge on capability: Fivetran covers Automated data pipeline, mParticle covers Data collection.
Where they differ
Only the attributes on which Fivetran and mParticle actually diverge.
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Automation & Integration).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fivetran
- Automated data pipeline
- Change Data Capture
- Data transformation
- Monitoring
- Data quality
- Scheduling
- Notifications
- 500+ connectors
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Privacy management
- Analytics
- 100+ integrations
- Marketing platforms
Both cover
- Real-time sync
- SOC2
- GDPR
- HIPAA
- Cloud deployment
- Web support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
Fivetran
- Managed data pipelines from SaaS sources into a warehousenot mParticle
- Keeping a warehouse in sync with production databases without writing connectorsnot mParticle
mParticle
- Collecting customer event data once and routing it to many destinationsnot Fivetran
- Building a customer data platform across web, mobile and server sourcesnot Fivetran
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fivetran
- Billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried
- Each connection follows its own cost curve, so total spend is hard to predict before running a pipeline
- The free plan allows 500,000 monthly active rows, 3,500 activation rows and 5,000 model runs
- Transformations are metered separately, from $0.01 per model run above 5,000 down to $0.002 above 100,000
- A schema change upstream that touches many rows raises the bill without any change on the customer's side
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Pricing, plan by plan
Fivetran
Free- FreeFree
- Limited connectors
- Basic support
- Standard$300/month
- 500+ connectors
- Priority support
- Enterprise$1000/month
- Custom connectors
- Dedicated support
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Fivetran if
- You need automated data pipeline.
- You want to start without paying.
- You work on Web, Cloud.
- You also want change data capture.
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Questions people ask
- Is Fivetran or mParticle better?
- Neither clearly leads. Fivetran starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fivetran or mParticle?
- Fivetran has a free tier; the other does not. Paid plans start at Free for Fivetran and $500/month for mParticle.
- Does Fivetran or mParticle run on more platforms?
- Fivetran runs on Web, Cloud. mParticle runs on Web, Mobile.
- Can I use Fivetran for free?
- Yes. Fivetran has a free tier, so you can try it without paying. mParticle starts at $500/month.
- What is Fivetran best used for?
- Fivetran is most often used for managed data pipelines from saas sources into a warehouse, keeping a warehouse in sync with production databases without writing connectors. Of those, managed data pipelines from saas sources into a warehouse and keeping a warehouse in sync with production databases without writing connectors are not what mParticle is typically brought in for.
- What can Fivetran do that mParticle cannot?
- Fivetran covers Automated data pipeline, Change Data Capture, Data transformation, Monitoring. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Real-time sync, SOC2, GDPR, HIPAA.