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Automation Integration · head to head

Hevo Data vs mParticle

Hevo Data logo

Hevo Data

Automation Integration

The easiest way to move data reliably

From
Free
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Automation Integration

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Hevo Data has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hevo Data billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: Hevo Data covers No-code pipeline builder, mParticle covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hevo Data and mParticle actually diverge.

Attributes where Hevo Data and mParticle differ
AttributeHevo DatamParticle
Starting priceFree$500/month
Free tierYesNo
PlatformsWeb, CloudWeb, Mobile
Founded20162013

Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hevo Data

  • No-code pipeline builder
  • Data validation
  • Error handling
  • Monitoring
  • Data transformation
  • Scheduling
  • 150+ sources
  • SaaS apps

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Privacy management
  • Analytics
  • 100+ integrations
  • Marketing platforms

Both cover

  • Real-time sync
  • SOC2
  • GDPR
  • Cloud deployment
  • Web support
  • Multiple language support

What people use each for

The jobs each tool is most often brought in to do.

Hevo Data

  • Data pipeline and ETL managementnot mParticle
  • Cloud data integrationnot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Hevo Data
  • Building a customer data platform across web, mobile and server sourcesnot Hevo Data

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hevo Data

  • Billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are
  • The free plan allows 1M events a month and the Starter plan starts at $265 a month billed annually
  • Event volume is a priced tier inside each plan, at 5M, 20M or 50M on Starter
  • Usage above the plan quota is charged as on demand on top of the subscription, and the overage rate is not published anywhere on the pricing page
  • Paying monthly rather than annually raises Starter from $265 to $299

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Hevo Data

Free
  • FreeFree
    • Up to 1M events/month
    • 1-hour scheduling
    • Up to 5 users
  • Starter$265/month
    • 5M-20M events/month options
    • Up to 10 users
    • 150+ connectors
  • Professional$750/month
    • 20M-100M events/month options
    • Unlimited users
    • Hevo APIs
  • Business Critical$null/month
    • Custom quote required
    • Streaming pipelines
    • Role-based access control

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Hevo Data if

  • You need no-code pipeline builder.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want data validation.
Hevo Data review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Hevo Data or mParticle better?
Neither clearly leads. Hevo Data starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hevo Data or mParticle?
Hevo Data has a free tier; the other does not. Paid plans start at Free for Hevo Data and $500/month for mParticle.
Does Hevo Data or mParticle run on more platforms?
Hevo Data runs on Web, Cloud. mParticle runs on Web, Mobile.
Can I use Hevo Data for free?
Yes. Hevo Data has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is Hevo Data best used for?
Hevo Data is most often used for data pipeline and etl management, cloud data integration. Of those, data pipeline and etl management and cloud data integration are not what mParticle is typically brought in for.
What can Hevo Data do that mParticle cannot?
Hevo Data covers No-code pipeline builder, Data validation, Error handling, Monitoring. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Real-time sync, SOC2, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Hevo Data: How much does Hevo Data cost?

Hevo Data offers a free plan (up to 1M events/month) and paid plans starting at $265/month (Starter for 5M-20M events/month) up to $750/month (Professional for 20M-100M events/month).

Source
mParticle: How much does mParticle cost?

mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.

Source
Hevo Data: How are Hevo Data events counted?

Each record inserted, updated, or deleted in the destination counts as one event toward the monthly quota.

Source
mParticle: What is mParticle's pricing model?

mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.

Source
Hevo Data: Does Hevo Data offer annual discounts?

Yes, Hevo Data offers 12% discount for annual billing on all paid plans.

Source
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