mParticlevs
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n8n: The fair-code workflow automation tool
mParticle
The customer data platform for multi-channel marketing
As of 30 August 2026, mParticle starts at $500/month. mParticle is a customer data platform that helps brands collect, manage, and govern customer data across all channels to fuel personalized marketing. Softwr lists it under Automation Integration. mParticle is launched in 2013, available on Web, iOS, Android.
Overview
What mParticle does
mParticle is a customer data platform that helps brands collect, manage, and govern customer data across all channels to fuel personalized marketing.
What people use it for
- Collecting customer event data once and routing it to many destinations
- Building a customer data platform across web, mobile and server sources
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about mParticle.
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Cross-shopped
What people choose instead of mParticle
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- mParticlevsMicrosoft Power Automate
Microsoft Power Automate: Automate tasks across cloud and on-premises apps
- mParticlevsZapier
Zapier: Automate your work across 7,000+ app integrations
- mParticlevsMuleSoft
MuleSoft: Integration platform as a service (iPaaS) with robust API management
Pricing
What mParticle costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
$500 /mo
- Basic features
- Email support
Professional
$1,500 /mo
- Advanced features
- Priority support
Enterprise
$5,000 /mo
- Custom solutions
- Dedicated support
Capabilities
Features
Data collection
Audience building
Segmentation
Data governance
Real-time sync
Privacy management
Analytics
100+ integrations
Integration with 100+ integrations
Marketing platforms
Integration with Marketing platforms
Analytics tools
Integration with Analytics tools
SOC2
SOC2 security feature
GDPR
GDPR security feature
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does mParticle cost?
mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.
SourceWhat is mParticle's pricing model?
mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.
SourceBehind it
Who makes mParticle
- Company
- mParticle
- Based in
- New York, NY
Keep looking
Where to go from mParticle
- mParticle alternativesEvery product people weigh against it
- mParticle pricingPlans, floors and what the tiers exclude
- mParticle badgesWhich rules it meets, and the figure behind each
- All Automation Integration softwareThe full category
- Best Automation Integration softwareThe shortlist, and how it was cut
Best Automation Integration software for
Compare mParticle with
- Zapier
- Microsoft Power Automate
- n8n
- MuleSoft
- Tealium
- Lytics
- RudderStack
- Talend
- Hightouch
- Grouparoo
- Informatica
- Airbyte
- Mage AI
- Nintex
- UiPath
- Alloy Automation
- Celigo
- Cyclr
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Softwr does not host reviews and shows no star rating for mParticle, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on mParticle
mParticle alternatives
What people switch to, and what they give up
mParticle pricing
Every tier, and where the cost actually lands
Compare mParticle
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mParticle badge
Its rating, and an embed for your own site
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