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CRM · head to head

Lusha vs Playvox

Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Free plan
Yes
Full reviewWebsite
Playvox logo

Playvox

Customer Support

Contact centre quality management, coaching and workforce management, now sold by NiCE

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans; Playvox niCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.
  • They diverge on capability: Lusha covers Contact database, Playvox covers Quality management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lusha and Playvox actually diverge.

Attributes where Lusha and Playvox differ
AttributeLushaPlayvox
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
CategoryCRMCustomer Support
Founded2016Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • Salesforce
  • HubSpot

Only in Playvox

  • Quality management
  • Agent coaching
  • Workforce management
  • Performance management
  • Agent motivation
  • Helpdesk connectors
  • Interaction analytics

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generationnot Playvox
  • Contact researchnot Playvox
  • Email verificationnot Playvox

Playvox

  • A 200-agent support team on Zendesk that wants structured call and ticket scoring without moving to a full contact centre platformnot Lusha
  • A CX operations group running chat, email and voice queues that needs one forecasting model across all three rather than a voice-only rota toolnot Lusha
  • A BPO that must evidence quality scores per client and needs calibration workflows to prove reviewers score consistentlynot Lusha
  • A support organisation with high first-year attrition that wants coaching assignments tied directly to the criteria an agent failednot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

Playvox

  • NiCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.
  • Playvox WFM carries a minimum agent commitment reported around 35 seats, so a team of 20 either pays for agents it does not have or cannot buy the module at all.
  • The suite is modular and priced modularly, so the quality, performance, coaching, WFM and analytics pieces each carry a line item and the advertised mid-market saving disappears once you licence three or four of them.
  • Forecasting was built around digital and omnichannel volume, and teams with complex voice requirements such as skills-based routing with heavy shrinkage rules routinely find the scheduling engine less precise than dedicated voice WFM tools.
  • Because it sits on top of another vendor helpdesk rather than owning the interaction data, scoring depends on connector fidelity, and when a source platform changes its API or its recording retention the scorecards go stale before anyone notices.

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

Playvox

On request
  • Playvox by NiCE Workforce Engagement Management$undefined/year
    • Quality management and scorecards
    • Coaching workflows
    • Performance dashboards

Which should you pick?

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Choose Playvox if

  • You need quality management.
  • You also want agent coaching.
Playvox review

Questions people ask

Is Lusha or Playvox better?
Neither clearly leads. Lusha starts at Free and Playvox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or Playvox?
Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and On request for Playvox.
Does Lusha or Playvox run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. Playvox starts at On request.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Playvox is typically brought in for.
What can Lusha do that Playvox cannot?
Lusha covers Contact database, Email search, Company intelligence, Email verification. Playvox covers Quality management, Agent coaching, Workforce management, Performance management.

Answered from the vendors’ own pages

Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
Playvox: Is Playvox still sold as its own product?

Yes, as Playvox by NiCE. It is a distinct SKU beneath NiCE CXone, not a discontinued brand, but it is sold by NiCE sales rather than an independent company.

Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
Playvox: Do I need NiCE CXone to use it?

No. Playvox connects to Zendesk, Salesforce, Freshdesk, Genesys and others. Running it against a competitor platform is supported, though it is not where the vendor makes the most money.

Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
Playvox: What does it actually cost?

Nothing is published. Full-suite list pricing reported by buyers sits around 70 to 120 US dollars per agent per month, with WFM alone around 30 to 60, before volume discounting.

Playvox: Can a 15-agent team buy it?

Not realistically for WFM, which carries a minimum seat commitment. Quality management alone is more accessible but still sold on an annual quoted contract.

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