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Later Influence

Influencer marketing meets social scheduling

As of 30 August 2026, Later Influence has a free plan and paid plans start at $18.75/month. Later Influence (formerly Mavrck) combines influencer marketing with social media scheduling. Softwr lists it under Influencer Marketing. Later Influence is made by Later Inc., launched in 2014, available on Web, iOS, Android, API.

Overview

What Later Influence does

Later Influence (formerly Mavrck) combines influencer marketing with social media scheduling. It helps brands discover micro and macro influencers, manage campaigns, and measure performance. The platform specializes in turning customers into brand advocates through loyalty programs and ambassador initiatives.

What people use it for

  • Discovering creators with risk flagging before a brand partnership
  • Benchmarking what creators are actually paid across channels to set compensation
  • Reporting on paid, organic and sales performance from one creator campaign
  • Recruiting creators through the Mavely network

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Later Influence.

  • Starter plan limited to 30 posts per profile per month
  • Starter plan includes only 5 AI credits monthly

Cross-shopped

What people choose instead of Later Influence

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Later Influence costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

$18.75 /mo

  • 1 social set (8 profiles)
  • 1 user
  • 30 posts per profile monthly
  • 5 AI credits/month
  • Analytics up to 3 months
  • Link in Bio

Growth

$37.5 /mo

  • 2 social sets (16 profiles)
  • 2 users
  • 180 posts per profile monthly
  • 50 AI credits/month
  • Analytics up to 1 year
  • Social inbox

Scale

$82.5 /mo

  • 6 social sets (48 profiles)
  • 4 users
  • Unlimited posts
  • 100 AI credits/month
  • Analytics up to 2 years
  • Custom analytics

Capabilities

Features

  • Influencer discovery

  • Ambassador programs

  • UGC collection

  • Campaign management

  • Social scheduling

  • Content library

  • Loyalty programs

  • Analytics

  • Shopify

    Integration with Shopify

  • Instagram

    Integration with Instagram

  • TikTok

    Integration with TikTok

  • Pinterest

    Integration with Pinterest

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Later Influence cost?

Later Influence pricing starts at $18.75/month (Starter plan) when billed annually. Growth plan costs $37.50/month and Scale plan costs $82.50/month, all with 25% annual discount applied.

Source
Does Later Influence offer a free trial?

Yes, Later Influence offers a 14-day free trial available across all pricing plans.

Source
How many user accounts can I add to each plan?

Starter plan includes 1 user, Growth plan includes 2 users, and Scale plan includes 4 users.

Source

Behind it

Who makes Later Influence

Company
Later Inc.
Based in
Vancouver, BC
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Softwr does not host reviews and shows no star rating for Later Influence, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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