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Email Marketing · head to head

AWeber vs Klaviyo

AWeber logo

AWeber

Email Marketing

Email marketing and automation for small business

From
Free
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AWeber pricing varies based on subscriber count; must contact for exact rates; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AWeber and Klaviyo actually diverge.

Attributes where AWeber and Klaviyo differ
AttributeAWeberKlaviyo
FoundedUnknown2012

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWeber

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

AWeber

  • Growing subscriber lists through landing pagesnot Klaviyo
  • Automating follow-up sequences from behavior triggersnot Klaviyo
  • Selling digital products through integrated storefrontsnot Klaviyo
  • Processing payments in 100+ currenciesnot Klaviyo

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot AWeber
  • Segmenting customers on purchase and behaviour datanot AWeber

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWeber

  • Pricing varies based on subscriber count; must contact for exact rates
  • Late payment charge of $25 plus 1.5% monthly interest on outstanding balances
  • Data deleted 20 days after payment due date if unpaid

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

AWeber

Free
  • Lite$15/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 10x subscriber count per month
  • Plus$30/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 12x subscriber count per month
  • Done For You Service$30/month
    • One-time setup fee: $79
    • 14-day free trial

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose AWeber if

  • You want to start without paying.
AWeber review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is AWeber or Klaviyo better?
Neither clearly leads. AWeber starts at Free and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWeber or Klaviyo?
AWeber starts at Free and Klaviyo at Free.
Does AWeber or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AWeber for free?
Both have a free tier, so you can try either at no cost before committing.
What is AWeber best used for?
AWeber is most often used for growing subscriber lists through landing pages, automating follow-up sequences from behavior triggers, selling digital products through integrated storefronts, processing payments in 100+ currencies. Of those, growing subscriber lists through landing pages and automating follow-up sequences from behavior triggers are not what Klaviyo is typically brought in for.
What can AWeber do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.

Answered from the vendors’ own pages

AWeber: How much does AWeber cost?

AWeber offers a free tier with unlimited basic access. Paid plans start at $15 per month for Lite and $30 per month for Plus, with pricing varying based on subscriber count. All plans include a 14-day free trial.

Source
Klaviyo: Is Klaviyo free?

Klaviyo has a free tier covering up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month, with 10,000 Composer credits. Email support on the free tier lasts only the first 60 days.

Source
AWeber: What are the current promotions for AWeber?

AWeber is offering promotional pricing: $79 for email marketing launch (87% off regular $599 price) or $1 for setup (marked down from $599) for a limited time.

Source
Klaviyo: How much does Klaviyo cost?

Klaviyo does not publish a paid rate card on its pricing page. Paid tiers are priced by active profile count and message volume, and a figure is produced through the plan estimator rather than shown as a list price.

Source
AWeber: What fees and charges does AWeber assess for payment issues?

Returned check fee is $25. Late payment charge is $25 plus 1.5% per month interest on outstanding balances. Service interruption billing for spam violations is $50.00 per hour. Payment default occurs if unpaid within 20 days after invoice date.

Source
Klaviyo: What counts as an active profile in Klaviyo?

Klaviyo defines active profiles as the contacts eligible to receive marketing, and the free tier is limited to 250 of them. Profile count is the main input to what a paid plan costs.

Source
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