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CRM · head to head

Apptivo vs Verint

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Free plan
No
Full reviewWebsite
Verint logo

Verint

Customer Support

Enterprise customer engagement and workforce optimisation, taken private by Thoma Bravo and merged with Calabrio

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Verint thoma Bravo took Verint private in November 2025 and is combining it with the directly competing Calabrio, so buyers signing multi-year agreements now cannot know which of the two overlapping product lines survives as the strategic one.
  • They diverge on capability: Apptivo covers CRM core, Verint covers Workforce management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Verint actually diverge.

Attributes where Apptivo and Verint differ
AttributeApptivoVerint
Pricing modelPer user per monthquote
PlatformsWeb, iOS, AndroidWeb, Windows
CategoryCRMCustomer Support

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Verint

  • Workforce management
  • Interaction recording
  • Speech and text analytics
  • Quality management
  • CX automation bots
  • Voice of the customer
  • Knowledge management
  • Open platform connectors

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Verint
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Verint
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Verint
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Verint

Verint

  • A retail bank with 4,000 agents that must record and retain every advised sale under regulatory obligation and evidence retention on demandnot Apptivo
  • A government service centre running an inherited Avaya estate that needs modern analytics without replacing the telephonynot Apptivo
  • A multinational insurer forecasting across six sites and three languages where a spreadsheet-based rota has stopped scalingnot Apptivo
  • An enterprise wanting analytics over one hundred per cent of interactions because sampled quality scoring keeps missing the failure modes that generate complaintsnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Verint

  • Thoma Bravo took Verint private in November 2025 and is combining it with the directly competing Calabrio, so buyers signing multi-year agreements now cannot know which of the two overlapping product lines survives as the strategic one.
  • The catalogue is licensed piece by piece, including individually priced automation bots, so the quoted platform figure is rarely the figure you end up paying once the analytics, recording and bot modules are all in scope.
  • Implementations routinely run six to twelve months and effectively require a partner, which means the first year of a contract is spent paying for software that is not yet delivering.
  • The interface reflects two decades of accumulated enterprise features, and new supervisors need formal training to do things that a mid-market tool exposes in one screen.
  • It is priced and scoped for thousands of agents, so a 300-seat operation gets an enterprise contract, an enterprise implementation and enterprise complexity for a problem a lighter product would solve in weeks.

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Verint

On request
  • Verint Open Platform$undefined/year
    • Workforce management and forecasting
    • Compliance recording and quality management
    • Speech and text analytics

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Verint if

  • You need workforce management.
  • You work on Web, Windows.
  • You also want interaction recording.
Verint review

Questions people ask

Is Apptivo or Verint better?
Neither clearly leads. Apptivo starts at On request and Verint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Verint?
Apptivo starts at On request and Verint at On request.
Does Apptivo or Verint run on more platforms?
Apptivo runs on Web, iOS, Android. Verint runs on Web, Windows.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Verint is typically brought in for.
What can Apptivo do that Verint cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Verint covers Workforce management, Interaction recording, Speech and text analytics, Quality management.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Verint: Who owns Verint now?

Thoma Bravo, which completed a 2 billion US dollar take-private in November 2025 and is combining Verint with its existing portfolio company Calabrio.

Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Verint: Does that affect an existing contract?

Existing contracts continue, but roadmap and product overlap with Calabrio is unresolved. Ask for written commitments on support horizon and migration terms before renewing.

Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Verint: Do I have to replace my telephony?

No. Verint is deliberately platform-agnostic and is commonly deployed over Avaya, Cisco, Genesys and Amazon Connect estates.

Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

Verint: Is pricing published?

No. Verint sells multi-year enterprise agreements quoted per module and per agent, with professional services costed separately.

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