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Marketing · head to head

Improvado vs Jotform

Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Free plan
Yes
Full reviewWebsite
Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Improvado free tier limited to 50 MCP actions per week; Jotform free tier limited to 5 forms and 100 monthly submissions
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Improvado and Jotform actually diverge.

Attributes where Improvado and Jotform differ
AttributeImprovadoJotform
PlatformsWeb, Api, Data-warehouseWeb
CategoryMarketingSurveys
Founded2015Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Jotform

Nothing recorded that Improvado does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Marketing data integrationnot Jotform
  • Multi-workspace data orchestrationnot Jotform
  • Incrementality testing and attributionnot Jotform
  • Multi-touch attribution modelingnot Jotform

Jotform

  • Form creation and collectionnot Improvado
  • Survey distributionnot Improvado
  • Lead generationnot Improvado
  • Workflow automationnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

Pricing, plan by plan

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/month
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/month
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/month
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Jotform if

  • You want to start without paying.
Jotform review

Questions people ask

Is Improvado or Jotform better?
Neither clearly leads. Improvado starts at Free and Jotform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Jotform?
Improvado starts at Free and Jotform at Free.
Does Improvado or Jotform run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Jotform runs on Web.
Can I use Improvado for free?
Both have a free tier, so you can try either at no cost before committing.
What is Improvado best used for?
Improvado is most often used for marketing data integration, multi-workspace data orchestration, incrementality testing and attribution, multi-touch attribution modeling. Of those, marketing data integration and multi-workspace data orchestration are not what Jotform is typically brought in for.
What can Improvado do that Jotform cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration.

Answered from the vendors’ own pages

Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
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