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Marketing · head to head

CleverTap vs Jotform

CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Free plan
No
Visit CleverTapFull review
Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Free plan
Yes
Visit JotformFull review

The short version

  • Jotform starts at $39/mo; CleverTap prices on request.
  • Where Jotform falls short: free tier limited to 5 forms and 100 monthly submissions.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which CleverTap and Jotform actually diverge.

Attributes where CleverTap and Jotform differ
AttributeCleverTapJotform
Starting priceOn requestFree
Pricing modelQuoteFreemium
Free tierNoYes
PlatformsWeb, iOS, Android, APIWeb
CategoryMarketingSurveys

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

Only in Jotform

Nothing recorded that CleverTap does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Jotform
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Jotform
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Jotform
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Jotform

Jotform

  • Form creation and collectionnot CleverTap
  • Survey distributionnot CleverTap
  • Lead generationnot CleverTap
  • Workflow automationnot CleverTap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

Pricing, plan by plan

CleverTap

On request
  • EssentialsOn request
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • AdvancedOn request
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting EdgeOn request
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/mo
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/mo
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/mo
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

Which should you pick?

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, API.
  • You also want product analytics.
CleverTap review

Choose Jotform if

  • You want to start without paying.
Jotform review

Questions people ask

Is CleverTap or Jotform better?
Neither clearly leads. CleverTap starts at On request and Jotform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CleverTap or Jotform?
Jotform has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for Jotform.
Does CleverTap or Jotform run on more platforms?
CleverTap runs on Web, iOS, Android, API. Jotform runs on Web.
Can I use Jotform for free?
Yes. Jotform has a free tier, so you can try it without paying. CleverTap starts at On request.
What is CleverTap best used for?
CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what Jotform is typically brought in for.
What can CleverTap do that Jotform cannot?
CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
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