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Surveys · head to head

Cognito Forms vs Improvado

Cognito Forms logo

Cognito Forms

Surveys

Powerful forms made easy

From
Free
Free plan
Yes
Full reviewWebsite
Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Cognito Forms individual free plan caps at 100 entries per month and 1 user; Improvado free tier limited to 50 MCP actions per week
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cognito Forms and Improvado actually diverge.

Attributes where Cognito Forms and Improvado differ
AttributeCognito FormsImprovado
Pricing modelsubscriptionfreemium
PlatformsWebWeb, Api, Data-warehouse
CategorySurveysMarketing
FoundedUnknown2015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognito Forms

Nothing recorded that Improvado does not also cover.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

What people use each for

The jobs each tool is most often brought in to do.

Cognito Forms

  • Building HIPAA-compliant data collection forms without codingnot Improvado
  • Creating multi-step approval workflows for contract signingnot Improvado
  • Collecting payments inline within customer intake formsnot Improvado
  • Routing applications automatically based on responsesnot Improvado

Improvado

  • Marketing data integrationnot Cognito Forms
  • Multi-workspace data orchestrationnot Cognito Forms
  • Incrementality testing and attributionnot Cognito Forms
  • Multi-touch attribution modelingnot Cognito Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Pricing, plan by plan

Cognito Forms

Free
  • IndividualFree
    • 100 entries per month
    • 1 user
    • Cognito Forms branding included
  • Pro$24/month
    • 2000 entries per month
    • 2 users
    • Electronic signatures
  • Team$49/month
    • 10000 entries per month
    • 5 users
    • 5 guest access
  • Enterprise$174/month
    • Unlimited entries
    • 20 users
    • 20 guest access

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Which should you pick?

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Cognito Forms or Improvado better?
Neither clearly leads. Cognito Forms starts at Free and Improvado at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognito Forms or Improvado?
Cognito Forms starts at Free and Improvado at Free.
Does Cognito Forms or Improvado run on more platforms?
Cognito Forms runs on Web. Improvado runs on Web, Api, Data-warehouse.
Can I use Cognito Forms for free?
Both have a free tier, so you can try either at no cost before committing.
What is Cognito Forms best used for?
Cognito Forms is most often used for building hipaa-compliant data collection forms without coding, creating multi-step approval workflows for contract signing, collecting payments inline within customer intake forms, routing applications automatically based on responses. Of those, building hipaa-compliant data collection forms without coding and creating multi-step approval workflows for contract signing are not what Improvado is typically brought in for.
What can Cognito Forms do that Improvado cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration.

Answered from the vendors’ own pages

Cognito Forms: How much does Cognito Forms cost?

Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.

Source
Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Cognito Forms: What is the difference between Cognito Forms plans?

The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Cognito Forms: Does Cognito Forms have a free version?

Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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