Softwr

Marketing · head to head

Improvado vs Microsoft Forms

Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Free plan
Yes
Full reviewWebsite
Microsoft Forms logo

Microsoft Forms

Surveys

Survey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Improvado free tier limited to 50 MCP actions per week; Microsoft Forms the Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
  • They diverge on capability: Improvado covers 500+ data source connectors, Microsoft Forms covers Bundled licensing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Improvado and Microsoft Forms actually diverge.

Attributes where Improvado and Microsoft Forms differ
AttributeImprovadoMicrosoft Forms
Pricing modelfreemiumIncluded with Microsoft 365, not sold separately
PlatformsWeb, Api, Data-warehouseWeb, iOS, Android
CategoryMarketingSurveys
Founded2015Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Microsoft Forms

  • Bundled licensing
  • Very high response ceiling
  • File upload questions
  • Co-authoring
  • eDiscovery coverage
  • Surveys Agent in Copilot

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Marketing data integrationnot Microsoft Forms
  • Multi-workspace data orchestrationnot Microsoft Forms
  • Incrementality testing and attributionnot Microsoft Forms
  • Multi-touch attribution modelingnot Microsoft Forms

Microsoft Forms

  • Internal surveys and quizzes inside an organisation that already pays for Microsoft 365 and does not want a second vendor contractnot Improvado
  • Education settings where quizzes need automatic grading and results in Excel without procurement approvalnot Improvado
  • Quick polls inside Microsoft Teams where the response data should stay in the same tenant as everything elsenot Improvado
  • Any case where the deciding factor is that no purchase order is requirednot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Microsoft Forms

  • The Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
  • Above 50,000 responses a form degrades sharply: only CSV export continues to work, while summary charts, viewing individual responses, printing, shared summary links and manual quiz grading all stop.
  • Forms belonging to an account that is hard deleted, or deleted more than thirty days earlier, are not recoverable at all, so an unmanaged leaver process destroys survey data silently.
  • The administrator settings that govern external sharing, template sharing and result summary sharing are only available to education and Microsoft 365 Apps for business customers, leaving many commercial tenants without the controls the documentation describes.
  • A summary sharing link that has already been created continues to work for anyone inside or outside the organisation even after the form is restricted, so tightening permissions does not close an existing leak unless the link is deleted explicitly.

Pricing, plan by plan

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Microsoft Forms

Free
  • Free consumer Microsoft accountFree
    • 200 responses per form
    • 400 forms per account, including the recycle bin
    • 200 questions per form
  • Paid consumer Microsoft account$undefined/year
    • Included in the subscription price, not sold separately
    • 1,000 responses per form
    • 400 forms per account
  • Microsoft 365 work or school licence$undefined/year
    • Included in the subscription price, not sold separately
    • 5,000,000 responses per form
    • Included in Business Basic, Standard, Premium, Office 365 E1, E3, E5 and Microsoft 365 F3
  • Government GCC High and DoD$undefined/year
    • Included in the subscription price, not sold separately
    • 50,000 responses per form
    • No email notification, video insert, Bing image search or phishing protection

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Microsoft Forms if

  • You need bundled licensing.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want very high response ceiling.
Microsoft Forms review

Questions people ask

Is Improvado or Microsoft Forms better?
Neither clearly leads. Improvado starts at Free and Microsoft Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Microsoft Forms?
Improvado starts at Free and Microsoft Forms at Free.
Does Improvado or Microsoft Forms run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Microsoft Forms runs on Web, iOS, Android.
Can I use Improvado for free?
Both have a free tier, so you can try either at no cost before committing.
What is Improvado best used for?
Improvado is most often used for marketing data integration, multi-workspace data orchestration, incrementality testing and attribution, multi-touch attribution modeling. Of those, marketing data integration and multi-workspace data orchestration are not what Microsoft Forms is typically brought in for.
What can Improvado do that Microsoft Forms cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Microsoft Forms covers Bundled licensing, Very high response ceiling, File upload questions, Co-authoring.

Answered from the vendors’ own pages

Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Microsoft Forms: Can I buy Microsoft Forms on its own?

No. It exists only as a service plan inside Microsoft 365, Office 365 and education or government SKUs, or free with a consumer Microsoft account. There is no standalone product to purchase.

Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Microsoft Forms: Where are responses stored?

In the United States for most tenants, in the EU and EFTA region for EU tenants, and in Australia only for Forms provisioned after October 2022. Microsoft states this is guidance, not a residency commitment.

Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Microsoft Forms: Can an administrator read someone else responses?

Not while that user account is active; ownership transfer is refused. Yes once the account is disabled or deleted, and yes through premium eDiscovery, which is still labelled preview.

Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
Microsoft Forms: How do I turn Forms off for the organisation?

Disable both the Microsoft Forms and the Office Hive enterprise applications in Entra ID, or clear the Forms checkbox per user. Both applications must be disabled for it to take effect.

Share

Related pages

More on Improvado

More on Microsoft Forms

Keep looking

Other head to heads