Softwr

E-Commerce · head to head

FullStory vs Gumroad

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Gumroad logo

Gumroad

E-Commerce

Hosted storefront for selling digital products, memberships and courses on a per sale fee

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Gumroad the fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.
  • They diverge on capability: FullStory covers Session replay, Gumroad covers Digital product delivery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Gumroad actually diverge.

Attributes where FullStory and Gumroad differ
AttributeFullStoryGumroad
Starting priceFreeOn request
Pricing modelquotetransaction
Free tierYesNo
PlatformsWeb, MobileWeb
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Gumroad

  • Digital product delivery
  • Memberships and subscriptions
  • Merchant of record
  • No monthly subscription
  • Discover marketplace
  • Hosted checkout
  • Licence keys
  • Email to customers

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Gumroad
  • Bug reproductionnot Gumroad
  • Conversion optimizationnot Gumroad
  • Customer supportnot Gumroad
  • Product developmentnot Gumroad

Gumroad

  • An individual creator selling ebooks, templates or presets without wanting to run any infrastructurenot FullStory
  • A developer selling a small software product that needs licence key issuance and deliverynot FullStory
  • A writer or educator running a paid membership or course for an existing audiencenot FullStory
  • Anyone selling digital goods internationally who does not want to register for VAT across jurisdictionsnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Gumroad

  • The fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.
  • Sales that come through the Discover marketplace carry a substantially higher cut, so marketplace-sourced revenue is materially less profitable than direct revenue and the two need tracking separately to know what the channel is really worth.
  • The storefront is a Gumroad-hosted page with limited layout and branding control, so the customer experience is recognisably Gumroad's rather than yours, and there is no template language to extend it.
  • Stored payment methods cannot be transferred to another platform, so migrating an active membership requires every subscriber to re-enter their card, and the churn that causes is the real exit cost rather than any contract term.
  • Acting as merchant of record means Gumroad, not you, is the party in the customer's bank statement and in the tax records, which simplifies compliance but weakens the direct customer relationship and limits what you can do with the transaction data.

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Gumroad

On request
  • Direct Sales$undefined/mo
  • Marketplace Discovery$undefined/mo

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Gumroad if

  • You need digital product delivery.
  • You also want memberships and subscriptions.
Gumroad review

Questions people ask

Is FullStory or Gumroad better?
Neither clearly leads. FullStory starts at Free and Gumroad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Gumroad?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and On request for Gumroad.
Does FullStory or Gumroad run on more platforms?
FullStory runs on Web, Mobile. Gumroad runs on Web.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Gumroad starts at On request.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Gumroad is typically brought in for.
What can FullStory do that Gumroad cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Gumroad covers Digital product delivery, Memberships and subscriptions, Merchant of record, No monthly subscription.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Gumroad: How does Gumroad charge?

A flat percentage of each sale rather than a monthly subscription, with a higher rate on sales it sources through Discover. Check the current pricing page for whether payment processing is included in or added to that percentage.

FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Gumroad: When does it stop making financial sense?

When your monthly revenue times the percentage exceeds what a hosted cart subscription plus standard processing would cost. That crossover arrives earlier than most sellers expect.

FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Gumroad: Does it handle VAT on digital goods?

Yes. It acts as merchant of record and takes on calculating and remitting VAT and sales tax on digital sales, which is the main reason solo creators selling internationally choose it.

FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Gumroad: Can I move my subscribers elsewhere later?

You can export customer records, but not stored payment methods. Every active subscriber has to re-enter a card on the new platform, and some will not.

FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Gumroad: Can I sell physical products?

It is built for digital goods. Inventory, shipping and fulfilment are not what it is designed around, so a physical catalogue belongs on a store platform.

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