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E-Commerce · head to head

Depop vs Gumroad

Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Full reviewWebsite
Gumroad logo

Gumroad

E-Commerce

Hosted storefront for selling digital products, memberships and courses on a per sale fee

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Depop has a free tier, so it costs nothing to try first.
  • Each has a real cost: Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.; Gumroad the fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.
  • They diverge on capability: Depop covers Curated seller shops, Gumroad covers Digital product delivery.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Depop and Gumroad actually diverge.

Attributes where Depop and Gumroad differ
AttributeDepopGumroad
Starting priceFreeOn request
Pricing modelFree to list; percentage plus per-order seller fee, separate payment processing feetransaction
Free tierYesNo
PlatformsiOS, Android, WebWeb

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

Only in Gumroad

  • Digital product delivery
  • Memberships and subscriptions
  • Merchant of record
  • No monthly subscription
  • Discover marketplace
  • Hosted checkout
  • Licence keys
  • Email to customers

What people use each for

The jobs each tool is most often brought in to do.

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot Gumroad
  • A buyer who discovers items through a social-style feed rather than direct searchnot Gumroad
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot Gumroad
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot Gumroad

Gumroad

  • An individual creator selling ebooks, templates or presets without wanting to run any infrastructurenot Depop
  • A developer selling a small software product that needs licence key issuance and deliverynot Depop
  • A writer or educator running a paid membership or course for an existing audiencenot Depop
  • Anyone selling digital goods internationally who does not want to register for VAT across jurisdictionsnot Depop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

Gumroad

  • The fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.
  • Sales that come through the Discover marketplace carry a substantially higher cut, so marketplace-sourced revenue is materially less profitable than direct revenue and the two need tracking separately to know what the channel is really worth.
  • The storefront is a Gumroad-hosted page with limited layout and branding control, so the customer experience is recognisably Gumroad's rather than yours, and there is no template language to extend it.
  • Stored payment methods cannot be transferred to another platform, so migrating an active membership requires every subscriber to re-enter their card, and the churn that causes is the real exit cost rather than any contract term.
  • Acting as merchant of record means Gumroad, not you, is the party in the customer's bank statement and in the tax records, which simplifies compliance but weakens the direct customer relationship and limits what you can do with the transaction data.

Pricing, plan by plan

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

Gumroad

On request
  • Direct Sales$undefined/mo
  • Marketplace Discovery$undefined/mo

Which should you pick?

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.
Depop review

Choose Gumroad if

  • You need digital product delivery.
  • You also want memberships and subscriptions.
Gumroad review

Questions people ask

Is Depop or Gumroad better?
Neither clearly leads. Depop starts at Free and Gumroad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Depop or Gumroad?
Depop has a free tier; the other does not. Paid plans start at Free for Depop and On request for Gumroad.
Does Depop or Gumroad run on more platforms?
Depop runs on iOS, Android, Web. Gumroad runs on Web.
Can I use Depop for free?
Yes. Depop has a free tier, so you can try it without paying. Gumroad starts at On request.
What is Depop best used for?
Depop is most often used for a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity, a buyer who discovers items through a social-style feed rather than direct search, a seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat rate, someone who wants social features like likes and follows as part of the buying and selling experience. Of those, a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity and a buyer who discovers items through a social-style feed rather than direct search are not what Gumroad is typically brought in for.
What can Depop do that Gumroad cannot?
Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments. Gumroad covers Digital product delivery, Memberships and subscriptions, Merchant of record, No monthly subscription.

Answered from the vendors’ own pages

Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

Gumroad: How does Gumroad charge?

A flat percentage of each sale rather than a monthly subscription, with a higher rate on sales it sources through Discover. Check the current pricing page for whether payment processing is included in or added to that percentage.

Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

Gumroad: When does it stop making financial sense?

When your monthly revenue times the percentage exceeds what a hosted cart subscription plus standard processing would cost. That crossover arrives earlier than most sellers expect.

Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

Gumroad: Does it handle VAT on digital goods?

Yes. It acts as merchant of record and takes on calculating and remitting VAT and sales tax on digital sales, which is the main reason solo creators selling internationally choose it.

Gumroad: Can I move my subscribers elsewhere later?

You can export customer records, but not stored payment methods. Every active subscriber has to re-enter a card on the new platform, and some will not.

Gumroad: Can I sell physical products?

It is built for digital goods. Inventory, shipping and fulfilment are not what it is designed around, so a physical catalogue belongs on a store platform.

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