Softwr

E-Commerce · head to head

Depop vs FullStory

Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Depop covers Curated seller shops, FullStory covers Session replay.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Depop and FullStory actually diverge.

Attributes where Depop and FullStory differ
AttributeDepopFullStory
Pricing modelFree to list; percentage plus per-order seller fee, separate payment processing feequote
PlatformsiOS, Android, WebWeb, Mobile
FoundedUnknown2014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot FullStory
  • A buyer who discovers items through a social-style feed rather than direct searchnot FullStory
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot FullStory
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot FullStory

FullStory

  • User experience analysisnot Depop
  • Bug reproductionnot Depop
  • Conversion optimizationnot Depop
  • Customer supportnot Depop
  • Product developmentnot Depop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.
Depop review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Depop or FullStory better?
Neither clearly leads. Depop starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Depop or FullStory?
Depop starts at Free and FullStory at Free.
Does Depop or FullStory run on more platforms?
Depop runs on iOS, Android, Web. FullStory runs on Web, Mobile.
Can I use Depop for free?
Both have a free tier, so you can try either at no cost before committing.
What is Depop best used for?
Depop is most often used for a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity, a buyer who discovers items through a social-style feed rather than direct search, a seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat rate, someone who wants social features like likes and follows as part of the buying and selling experience. Of those, a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity and a buyer who discovers items through a social-style feed rather than direct search are not what FullStory is typically brought in for.
What can Depop do that FullStory cannot?
Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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