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Software · head to head

Gumroad vs Mailchimp

G

Gumroad

Software

Sell your stuff, see what sticks

From
On request
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gumroad charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap

Where they differ

Only the attributes on which Gumroad and Mailchimp actually diverge.

Attributes where Gumroad and Mailchimp differ
AttributeGumroadMailchimp
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
FoundedUnknown2001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gumroad

Nothing recorded that Mailchimp does not also cover.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Gumroad

No use cases recorded yet. See the Gumroad review.

Mailchimp

  • Email newslettersnot Gumroad
  • E-commerce marketingnot Gumroad
  • Lead generationnot Gumroad
  • Customer engagementnot Gumroad
  • Marketing automationnot Gumroad

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gumroad

  • Charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Gumroad

On request

No published plan breakdown. See the Gumroad review.

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Gumroad if

Nothing in the data separates Gumroad from Mailchimp on the points above - pick on price and on how each one feels to use.

Gumroad review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Gumroad or Mailchimp better?
Neither clearly leads. Gumroad starts at On request and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gumroad or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at On request for Gumroad and Free for Mailchimp.
Does Gumroad or Mailchimp run on more platforms?
Gumroad runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Gumroad starts at On request.
What can Gumroad do that Mailchimp cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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