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Software · head to head

FullStory vs Heartland Retail

FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Heartland Retail logo

Heartland Retail

Software

Omnichannel retail management platform

From
$150/month
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • They diverge on capability: FullStory covers Session replay, Heartland Retail covers Point of sale.

Where they differ

Only the attributes on which FullStory and Heartland Retail actually diverge.

Attributes where FullStory and Heartland Retail differ
AttributeFullStoryHeartland Retail
Starting priceFree$150/month
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileWeb
Founded20141997

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Heartland Retail

  • Point of sale
  • Omnichannel selling
  • Inventory management
  • Customer management
  • Payment processing
  • Employee management
  • Analytics
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Heartland Retail
  • Bug reproductionnot Heartland Retail
  • Conversion optimizationnot Heartland Retail
  • Customer supportnot Heartland Retail
  • Product developmentnot Heartland Retail

Heartland Retail

No use cases recorded yet. See the Heartland Retail review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Heartland Retail

Nothing recorded yet. See the Heartland Retail review.

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Heartland Retail

$150/month
  • Core$150/month
    • POS system
    • Inventory management
    • Customer management
  • Professional$350/month
    • All Core features
    • Omnichannel
    • Advanced analytics

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Heartland Retail if

  • You need point of sale.
  • You also want omnichannel selling.
Heartland Retail review

Questions people ask

Is FullStory or Heartland Retail better?
Neither clearly leads. FullStory starts at Free and Heartland Retail at $150/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Heartland Retail?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $150/month for Heartland Retail.
Does FullStory or Heartland Retail run on more platforms?
FullStory runs on Web, Mobile. Heartland Retail runs on Web.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Heartland Retail starts at $150/month.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Heartland Retail is typically brought in for.
What can FullStory do that Heartland Retail cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Heartland Retail covers Point of sale, Omnichannel selling, Inventory management, Customer management.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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