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E-Commerce · head to head

Gumroad vs Sellfy

Gumroad logo

Gumroad

E-Commerce

Hosted storefront for selling digital products, memberships and courses on a per sale fee

From
On request
Rated
-
Full reviewWebsite
Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gumroad the fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.; Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • They diverge on capability: Gumroad covers Digital product delivery, Sellfy covers Physical & digital products.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gumroad and Sellfy actually diverge.

Attributes where Gumroad and Sellfy differ
AttributeGumroadSellfy
Starting priceOn request$22/month
Pricing modeltransactionsubscription
FoundedUnknown2013

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gumroad

  • Digital product delivery
  • Memberships and subscriptions
  • Merchant of record
  • No monthly subscription
  • Discover marketplace
  • Hosted checkout
  • Licence keys
  • Email to customers

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app
  • Multi-currency support

What people use each for

The jobs each tool is most often brought in to do.

Gumroad

  • An individual creator selling ebooks, templates or presets without wanting to run any infrastructurenot Sellfy
  • A developer selling a small software product that needs licence key issuance and deliverynot Sellfy
  • A writer or educator running a paid membership or course for an existing audiencenot Sellfy
  • Anyone selling digital goods internationally who does not want to register for VAT across jurisdictionsnot Sellfy

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Gumroad
  • Running a small creator store without building a sitenot Gumroad

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gumroad

  • The fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.
  • Sales that come through the Discover marketplace carry a substantially higher cut, so marketplace-sourced revenue is materially less profitable than direct revenue and the two need tracking separately to know what the channel is really worth.
  • The storefront is a Gumroad-hosted page with limited layout and branding control, so the customer experience is recognisably Gumroad's rather than yours, and there is no template language to extend it.
  • Stored payment methods cannot be transferred to another platform, so migrating an active membership requires every subscriber to re-enter their card, and the churn that causes is the real exit cost rather than any contract term.
  • Acting as merchant of record means Gumroad, not you, is the party in the customer's bank statement and in the tax records, which simplifies compliance but weakens the direct customer relationship and limits what you can do with the transaction data.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

Pricing, plan by plan

Gumroad

On request
  • Direct Sales$undefined/mo
  • Marketplace Discovery$undefined/mo

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

Which should you pick?

Choose Gumroad if

  • You need digital product delivery.
  • You also want memberships and subscriptions.
Gumroad review

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Questions people ask

Is Gumroad or Sellfy better?
Neither clearly leads. Gumroad starts at On request and Sellfy at $22/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gumroad or Sellfy?
Gumroad starts at On request and Sellfy at $22/month.
Does Gumroad or Sellfy run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Gumroad best used for?
Gumroad is most often used for an individual creator selling ebooks, templates or presets without wanting to run any infrastructure, a developer selling a small software product that needs licence key issuance and delivery, a writer or educator running a paid membership or course for an existing audience, anyone selling digital goods internationally who does not want to register for vat across jurisdictions. Of those, an individual creator selling ebooks, templates or presets without wanting to run any infrastructure and a developer selling a small software product that needs licence key issuance and delivery are not what Sellfy is typically brought in for.
What can Gumroad do that Sellfy cannot?
Gumroad covers Digital product delivery, Memberships and subscriptions, Merchant of record, No monthly subscription. Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Gumroad: How does Gumroad charge?

A flat percentage of each sale rather than a monthly subscription, with a higher rate on sales it sources through Discover. Check the current pricing page for whether payment processing is included in or added to that percentage.

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
Gumroad: When does it stop making financial sense?

When your monthly revenue times the percentage exceeds what a hosted cart subscription plus standard processing would cost. That crossover arrives earlier than most sellers expect.

Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
Gumroad: Does it handle VAT on digital goods?

Yes. It acts as merchant of record and takes on calculating and remitting VAT and sales tax on digital sales, which is the main reason solo creators selling internationally choose it.

Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
Gumroad: Can I move my subscribers elsewhere later?

You can export customer records, but not stored payment methods. Every active subscriber has to re-enter a card on the new platform, and some will not.

Gumroad: Can I sell physical products?

It is built for digital goods. Inventory, shipping and fulfilment are not what it is designed around, so a physical catalogue belongs on a store platform.

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