Softwr

Food & Restaurant · head to head

Grubhub vs Wisely

G

Grubhub

Food & Restaurant

Restaurant food delivery marketplace

From
$15/order
Rated
-
Wisely logo

Wisely

Food & Restaurant

Guest intelligence and CRM for restaurants

From
$200/month
Rated
-

The short version

  • Each has a real cost: Grubhub commission fees of 15-30% significantly reduce restaurant profit margins; Wisely wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices
  • They diverge on capability: Grubhub covers Delivery network, Wisely covers Guest CRM.

Where they differ

Only the attributes on which Grubhub and Wisely actually diverge.

Attributes where Grubhub and Wisely differ
AttributeGrubhubWisely
Starting price$15/order$200/month
Pricing modeltransactionsubscription
Founded20042013

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Food & Restaurant).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grubhub

  • Delivery network
  • Order management
  • Customer reach
  • Marketing tools
  • Loyalty programs
  • Omnivore

Only in Wisely

  • Guest CRM
  • Waitlist
  • Reservations
  • Feedback
  • Marketing
  • POS systems

Both cover

  • Analytics
  • Toast
  • Square
  • Olo
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Grubhub

  • Point of Salenot Wisely
  • Order Managementnot Wisely
  • Inventory Controlnot Wisely
  • Staff Schedulingnot Wisely

Wisely

  • Restaurant customer intelligence and loyalty marketingnot Grubhub

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grubhub

  • Commission fees of 15-30% significantly reduce restaurant profit margins
  • Limited geographic coverage compared to competitors like DoorDash
  • Driver availability issues in some areas leading to canceled orders
  • Limited independent restaurant partnerships compared to competitors
  • Average delivery time of 40 minutes is slower than Uber Eats (33 minutes) and DoorDash (38 minutes)

Wisely

  • Wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices

Pricing, plan by plan

Grubhub

$15/order
  • Basic$15/percent
    • Marketplace listing
    • Order management
  • Standard$20/percent
    • Delivery
    • Marketing
  • Premium$25/percent
    • Priority placement
    • Promotions

Wisely

$200/month
  • Standard$200/month
    • CRM
    • Waitlist
    • Basic features
  • EnterpriseFree
    • Custom pricing
    • Full features

Which should you pick?

Choose Grubhub if

  • You need delivery network.
  • You work on Web, Ios, Android.
  • You also want order management.

Choose Wisely if

  • You need guest crm.
  • You work on Web, Ios, Android.
  • You also want waitlist.

Questions people ask

Is Grubhub or Wisely better?
Neither clearly leads. Grubhub starts at $15/order and Wisely at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grubhub or Wisely?
Grubhub starts at $15/order and Wisely at $200/month.
Does Grubhub or Wisely run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Grubhub best used for?
Grubhub is most often used for point of sale, order management, inventory control, staff scheduling. Of those, point of sale and order management are not what Wisely is typically brought in for.
What can Grubhub do that Wisely cannot?
Grubhub covers Delivery network, Order management, Customer reach, Marketing tools. Wisely covers Guest CRM, Waitlist, Reservations, Feedback. Both handle Analytics, Toast, Square, Olo.

Answered from the vendors’ own pages

Grubhub: How much does Grubhub charge restaurants?

Grubhub charges restaurants a marketing commission of 5%, 15%, or 20% depending on the Marketplace plan, plus a processing fee of $0.30 plus 3.05% per order.

Source
Grubhub: What does Grubhub cost customers?

Grubhub charges customers a $2.25 order processing fee plus $0.99 for delivery. A subscription offers $6.95 or $19.95/month for unlimited free delivery on eligible orders.

Source
Grubhub: Does Grubhub offer promotional tools for restaurants?

Yes, Grubhub offers Sponsored Listings (3-10% premium on commissions) and Boost Programs (10-20% additional cost per order) to increase restaurant visibility.

Source
Grubhub: Is Grubhub available in all cities?

No, Grubhub delivery service is not available in all cities, and the platform is less convenient in small cities with limited driver availability.

Source

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