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Restaurants · head to head

Grubhub vs Zomato

Grubhub logo

Grubhub

Restaurants

Restaurant food delivery marketplace

From
$15/order
Rated
-
Zomato logo

Zomato

Restaurants

Indian food delivery and restaurant discovery app, now operating under parent brand Eternal

From
Free
Rated
-

The short version

  • Only Zomato has a free tier, so it costs nothing to try first.
  • Each has a real cost: Grubhub commission fees of 15-30% significantly reduce restaurant profit margins; Zomato restaurant commission of roughly 15 to 25 percent is commonly passed through as higher in-app menu prices, so the delivered price is not simply the counter price plus a fee.
  • They diverge on capability: Grubhub covers Delivery network, Zomato covers Food delivery marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Grubhub and Zomato actually diverge.

Attributes where Grubhub and Zomato differ
AttributeGrubhubZomato
Starting price$15/orderFree
Pricing modeltransactionFree to download; delivery and platform fees per order, optional paid membership
Free tierNoYes
PlatformsWeb, Ios, AndroidiOS, Android, Web
Founded2004Unknown

Identical on both: user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grubhub

  • Delivery network
  • Order management
  • Customer reach
  • Marketing tools
  • Analytics
  • Loyalty programs
  • Toast
  • Square

Only in Zomato

  • Food delivery marketplace
  • Zomato Gold membership
  • Dine-out table booking
  • Restaurant reviews and ratings
  • Blinkit quick commerce
  • Zomato for Business

What people use each for

The jobs each tool is most often brought in to do.

Grubhub

  • Point of Salenot Zomato
  • Order Managementnot Zomato
  • Inventory Controlnot Zomato
  • Staff Schedulingnot Zomato

Zomato

  • A diner in an Indian city ordering food delivery or comparing restaurants before eating outnot Grubhub
  • A frequent orderer weighing whether Zomato Gold discounts outweigh its subscription costnot Grubhub
  • Someone booking a table at a partner restaurant through the dine-out featurenot Grubhub
  • A restaurant owner using Zomato for Business to manage online orders and view sales analyticsnot Grubhub

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grubhub

  • Commission fees of 15-30% significantly reduce restaurant profit margins
  • Limited geographic coverage compared to competitors like DoorDash
  • Driver availability issues in some areas leading to canceled orders
  • Limited independent restaurant partnerships compared to competitors
  • Average delivery time of 40 minutes is slower than Uber Eats (33 minutes) and DoorDash (38 minutes)

Zomato

  • Restaurant commission of roughly 15 to 25 percent is commonly passed through as higher in-app menu prices, so the delivered price is not simply the counter price plus a fee.
  • The company exited most markets outside India in 2019, so international coverage is far narrower than the brand recognition suggests.
  • Zomato Gold benefits and discount depth vary by city and restaurant partner, and heavy users report the value of the membership eroding over time as terms are revised.
  • Delivery riders are engaged on a gig basis with pay tied to order volume and distance, a model that has drawn wage and working-condition criticism in India.
  • The 2024 rebrand of the parent company to Eternal, alongside the Blinkit and Hyperpure businesses, means Zomato the consumer app is now one product line inside a multi-business group rather than a standalone company, which affects how disclosures and strategy are reported.

Pricing, plan by plan

Grubhub

$15/order
  • Basic$15/percent
    • Marketplace listing
    • Order management
  • Standard$20/percent
    • Delivery
    • Marketing
  • Premium$25/percent
    • Priority placement
    • Promotions

Zomato

Free
  • Pay per orderFree
    • Delivery fee scaling with distance and demand
    • Platform fee on order total
    • Restaurant menu prices often marked up versus dine-in
  • Zomato Gold$299/month
    • Discounts and free-item offers at partner restaurants
    • Priority service and reduced wait times at partner dine-in venues
    • Delivery perks vary by plan tier and market

Which should you pick?

Choose Grubhub if

  • You need delivery network.
  • You work on Web, Ios, Android.
  • You also want order management.

Choose Zomato if

  • You need food delivery marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want zomato gold membership.

Questions people ask

Is Grubhub or Zomato better?
Neither clearly leads. Grubhub starts at $15/order and Zomato at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grubhub or Zomato?
Zomato has a free tier; the other does not. Paid plans start at $15/order for Grubhub and Free for Zomato.
Does Grubhub or Zomato run on more platforms?
Grubhub runs on Web, Ios, Android. Zomato runs on iOS, Android, Web.
Can I use Zomato for free?
Yes. Zomato has a free tier, so you can try it without paying. Grubhub starts at $15/order.
What is Grubhub best used for?
Grubhub is most often used for point of sale, order management, inventory control, staff scheduling. Of those, point of sale and order management are not what Zomato is typically brought in for.
What can Grubhub do that Zomato cannot?
Grubhub covers Delivery network, Order management, Customer reach, Marketing tools. Zomato covers Food delivery marketplace, Zomato Gold membership, Dine-out table booking, Restaurant reviews and ratings.

Answered from the vendors’ own pages

Grubhub: How much does Grubhub charge restaurants?

Grubhub charges restaurants a marketing commission of 5%, 15%, or 20% depending on the Marketplace plan, plus a processing fee of $0.30 plus 3.05% per order.

Source
Zomato: Is Zomato only available in India?

Its core market is India; it exited most other countries in 2019 and has minimal presence elsewhere.

Grubhub: What does Grubhub cost customers?

Grubhub charges customers a $2.25 order processing fee plus $0.99 for delivery. A subscription offers $6.95 or $19.95/month for unlimited free delivery on eligible orders.

Source
Zomato: What did Zomato rename to?

The parent company renamed itself Eternal Limited in 2024; the Zomato consumer app kept its own name.

Grubhub: Does Grubhub offer promotional tools for restaurants?

Yes, Grubhub offers Sponsored Listings (3-10% premium on commissions) and Boost Programs (10-20% additional cost per order) to increase restaurant visibility.

Source
Zomato: Does Zomato Gold apply to delivery or dine-in or both?

Both, though the specific discounts and which restaurants participate vary by plan tier and city.

Grubhub: Is Grubhub available in all cities?

No, Grubhub delivery service is not available in all cities, and the platform is less convenient in small cities with limited driver availability.

Source
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