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Restaurants · head to head

OpenTable vs Wisely

OpenTable logo

OpenTable

Restaurants

Restaurant reservation and management platform

From
$39/month
Rated
-
Full reviewWebsite
Wisely logo

Wisely

Restaurants

Guest intelligence and CRM for restaurants

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: OpenTable openTable for Restaurants charges a subscription fee on top of per-cover network fees: Basic is $149/month with covers free for the first 30 days then $1.50 per network cover, Core is $299/month at $1 per network cover, and Pro is $499/month also at $1 per network cover, so cost scales with both plan tier and diner volume rather than a flat seat price (archived plans page, 5 November 2025); Wisely wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices
  • They diverge on capability: OpenTable covers Online reservations, Wisely covers Guest CRM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which OpenTable and Wisely actually diverge.

Attributes where OpenTable and Wisely differ
AttributeOpenTableWisely
Starting price$39/month$200/month
Founded19982013

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in OpenTable

  • Online reservations
  • Table management
  • Guest profiles
  • Marketing tools
  • Reviews
  • Lightspeed
  • Revel

Only in Wisely

  • Guest CRM
  • Reservations
  • Feedback
  • Marketing
  • Analytics
  • Olo
  • POS systems

Both cover

  • Waitlist
  • Toast
  • Square
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

OpenTable

  • Point of Salenot Wisely
  • Order Managementnot Wisely
  • Inventory Controlnot Wisely
  • Staff Schedulingnot Wisely

Wisely

  • Restaurant customer intelligence and loyalty marketingnot OpenTable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

OpenTable

  • OpenTable for Restaurants charges a subscription fee on top of per-cover network fees: Basic is $149/month with covers free for the first 30 days then $1.50 per network cover, Core is $299/month at $1 per network cover, and Pro is $499/month also at $1 per network cover, so cost scales with both plan tier and diner volume rather than a flat seat price (archived plans page, 5 November 2025)
  • On the Basic plan, reservations booked through the restaurant's own website are not free: they cost $0.25 per cover or a $49/month flat fee, a charge that is waived only on the higher Core and Pro tiers (archived plans page, 5 November 2025)

Wisely

  • Wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices

Pricing, plan by plan

OpenTable

$39/month
  • Basic$39/month
    • Reservations
    • Table management
  • Core$249/month
    • Guest profiles
    • Marketing
  • Pro$449/month
    • Full features
    • Premium support

Wisely

$200/month
  • Standard$200/month
    • CRM
    • Waitlist
    • Basic features
  • EnterpriseFree
    • Custom pricing
    • Full features

Which should you pick?

Choose OpenTable if

  • You need online reservations.
  • You work on Web, Ios, Android.
  • You also want table management.
OpenTable review

Choose Wisely if

  • You need guest crm.
  • You work on Web, Ios, Android.
  • You also want reservations.
Wisely review

Questions people ask

Is OpenTable or Wisely better?
Neither clearly leads. OpenTable starts at $39/month and Wisely at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, OpenTable or Wisely?
OpenTable starts at $39/month and Wisely at $200/month.
Does OpenTable or Wisely run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is OpenTable best used for?
OpenTable is most often used for point of sale, order management, inventory control, staff scheduling. Of those, point of sale and order management are not what Wisely is typically brought in for.
What can OpenTable do that Wisely cannot?
OpenTable covers Online reservations, Table management, Guest profiles, Marketing tools. Wisely covers Guest CRM, Reservations, Feedback, Marketing. Both handle Waitlist, Toast, Square, Web support.

Answered from the vendors’ own pages

OpenTable: How much does OpenTable restaurant solutions cost?

OpenTable does not publish specific pricing rates or plan tiers on its website. Restaurants must contact the sales team to receive custom pricing quotes based on their individual needs.

Source
Wisely: Is Wisely compliant with data privacy regulations?

Yes. Wisely is GDPR and CCPA compliant as a Data Processor. Clients own their data, and the platform includes features to manage all Data Subject rights within Wisely.

Source
OpenTable: Is there a free trial for OpenTable?

OpenTable's website does not specify free trial availability. Interested restaurants are directed to request a demo or contact the sales team directly for information about trial options and custom pricing.

Source
Wisely: What security certifications does Wisely have?

Wisely is SOC 2 compliant and completes regular internal and external security audits. The infrastructure maintains a 99.9% uptime SLA with data classifications aligned to NIST and ISO standards.

Source
Wisely: Which POS and ordering systems integrate with Wisely?

Wisely integrates with major systems including Toast, Micros, Olo, Oracle, Shopify, and hundreds of other point solutions to aggregate customer data across all channels.

Source
Wisely: Do I need to be enrolled in a loyalty program to have my data tracked?

No. Wisely provides visibility into 100% of customers, not just loyalty members, enabling brands to understand behaviors and customer lifetime value across their entire guest base.

Source
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