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Restaurants · head to head

Just Eat vs Wisely

Just Eat logo

Just Eat

Restaurants

European takeaway marketplace, merged with Grubhub as Just Eat Takeaway.com

From
Free
Rated
-
Full reviewWebsite
Wisely logo

Wisely

Restaurants

Guest intelligence and CRM for restaurants

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Only Just Eat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Just Eat delivery speed and reliability on marketplace-only listings depend on the individual restaurant's own drivers, which is far less consistent than a platform-run logistics network.; Wisely wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices
  • They diverge on capability: Just Eat covers Restaurant and takeaway marketplace, Wisely covers Guest CRM.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Just Eat and Wisely actually diverge.

Attributes where Just Eat and Wisely differ
AttributeJust EatWisely
Starting priceFree$200/month
Pricing modelFree to download; delivery and service fees per order, set by restaurant and marketsubscription
Free tierYesNo
PlatformsiOS, Android, WebWeb, Ios, Android
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Just Eat

  • Restaurant and takeaway marketplace
  • Just Eat Delivery
  • Order tracking
  • Loyalty and voucher codes
  • Group and repeat ordering
  • Local brand names

Only in Wisely

  • Guest CRM
  • Waitlist
  • Reservations
  • Feedback
  • Marketing
  • Analytics
  • Toast
  • Square

What people use each for

The jobs each tool is most often brought in to do.

Just Eat

  • A diner in a market like the Netherlands or Germany wanting deep coverage of independent local takeawaysnot Wisely
  • Someone ordering from a restaurant that runs its own delivery rather than a platform-run rider networknot Wisely
  • A user who already has an account under a local brand such as Lieferando or Thuisbezorgdnot Wisely
  • A diner comparing marketplace commission and fee structures across Just Eat, Deliveroo and Uber Eats before orderingnot Wisely

Wisely

  • Restaurant customer intelligence and loyalty marketingnot Just Eat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Just Eat

  • Delivery speed and reliability on marketplace-only listings depend on the individual restaurant's own drivers, which is far less consistent than a platform-run logistics network.
  • The Grubhub acquisition was written down by billions of dollars within two years, a sign the US delivery market did not work economically for the company even at scale.
  • The parent company was taken private by Prosus in 2025, so a former public company with disclosed results is now reporting to a single owner instead.
  • Fee structures differ by country and even by restaurant within a country, making the total cost of an order harder to predict than a flat platform fee.
  • Brand fragmentation across Just Eat, Lieferando and Thuisbezorgd means account, loyalty points and order history do not necessarily carry over if you move between the markets that use different local names.

Wisely

  • Wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices

Pricing, plan by plan

Just Eat

Free
  • Pay per orderFree
    • Delivery fee where Just Eat Delivery is used
    • Service charge on order total in most markets
    • Restaurant-set delivery on marketplace-only listings, fee and speed vary by restaurant

Wisely

$200/month
  • Standard$200/month
    • CRM
    • Waitlist
    • Basic features
  • EnterpriseFree
    • Custom pricing
    • Full features

Which should you pick?

Choose Just Eat if

  • You need restaurant and takeaway marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want just eat delivery.
Just Eat review

Choose Wisely if

  • You need guest crm.
  • You work on Web, Ios, Android.
  • You also want waitlist.
Wisely review

Questions people ask

Is Just Eat or Wisely better?
Neither clearly leads. Just Eat starts at Free and Wisely at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Just Eat or Wisely?
Just Eat has a free tier; the other does not. Paid plans start at Free for Just Eat and $200/month for Wisely.
Does Just Eat or Wisely run on more platforms?
Just Eat runs on iOS, Android, Web. Wisely runs on Web, Ios, Android.
Can I use Just Eat for free?
Yes. Just Eat has a free tier, so you can try it without paying. Wisely starts at $200/month.
What is Just Eat best used for?
Just Eat is most often used for a diner in a market like the netherlands or germany wanting deep coverage of independent local takeaways, someone ordering from a restaurant that runs its own delivery rather than a platform-run rider network, a user who already has an account under a local brand such as lieferando or thuisbezorgd, a diner comparing marketplace commission and fee structures across just eat, deliveroo and uber eats before ordering. Of those, a diner in a market like the netherlands or germany wanting deep coverage of independent local takeaways and someone ordering from a restaurant that runs its own delivery rather than a platform-run rider network are not what Wisely is typically brought in for.
What can Just Eat do that Wisely cannot?
Just Eat covers Restaurant and takeaway marketplace, Just Eat Delivery, Order tracking, Loyalty and voucher codes. Wisely covers Guest CRM, Waitlist, Reservations, Feedback.

Answered from the vendors’ own pages

Just Eat: Is Just Eat the same company as Grubhub?

It was; Just Eat Takeaway.com bought Grubhub in 2021 but sold it to Wonder Group in 2024 after large write-downs.

Wisely: Is Wisely compliant with data privacy regulations?

Yes. Wisely is GDPR and CCPA compliant as a Data Processor. Clients own their data, and the platform includes features to manage all Data Subject rights within Wisely.

Source
Just Eat: Why does the app have a different name in some countries?

Just Eat Takeaway.com operates local brands such as Lieferando in Germany and Austria and Thuisbezorgd in the Netherlands, all on shared underlying technology.

Wisely: What security certifications does Wisely have?

Wisely is SOC 2 compliant and completes regular internal and external security audits. The infrastructure maintains a 99.9% uptime SLA with data classifications aligned to NIST and ISO standards.

Source
Just Eat: Is Just Eat still a publicly listed company?

No. Prosus took Just Eat Takeaway.com private in a 2025 acquisition.

Wisely: Which POS and ordering systems integrate with Wisely?

Wisely integrates with major systems including Toast, Micros, Olo, Oracle, Shopify, and hundreds of other point solutions to aggregate customer data across all channels.

Source
Wisely: Do I need to be enrolled in a loyalty program to have my data tracked?

No. Wisely provides visibility into 100% of customers, not just loyalty members, enabling brands to understand behaviors and customer lifetime value across their entire guest base.

Source
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