Softwr

Restaurants · head to head

Tock vs Wisely

Tock logo

Tock

Restaurants

All-in-one reservation and events platform

From
$199/month
Rated
-
Full reviewWebsite
Wisely logo

Wisely

Restaurants

Guest intelligence and CRM for restaurants

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tock tock To Go pickup/delivery takes a 3% cut of orders from restaurants, with the separate $5 to $10 delivery charge passed to the consumer, per a case study reproduced on the vendor's own site (Internet Archive capture, 25 December 2022); Wisely wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices
  • They diverge on capability: Tock covers Prepaid bookings, Wisely covers Guest CRM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Tock and Wisely actually diverge.

Attributes where Tock and Wisely differ
AttributeTockWisely
Starting price$199/month$200/month
Founded20142013

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Restaurants).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tock

  • Prepaid bookings
  • Event ticketing
  • Experiences
  • Table management
  • CRM
  • Stripe
  • Google

Only in Wisely

  • Guest CRM
  • Waitlist
  • Feedback
  • Marketing
  • Analytics
  • Olo
  • POS systems

Both cover

  • Reservations
  • Toast
  • Square
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Tock

  • Point of Salenot Wisely
  • Order Managementnot Wisely
  • Inventory Controlnot Wisely
  • Staff Schedulingnot Wisely

Wisely

  • Restaurant customer intelligence and loyalty marketingnot Tock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tock

  • Tock To Go pickup/delivery takes a 3% cut of orders from restaurants, with the separate $5 to $10 delivery charge passed to the consumer, per a case study reproduced on the vendor's own site (Internet Archive capture, 25 December 2022)

Wisely

  • Wisely is now part of Olo, per the vendor: "Wisely is now part of Olo", and its pricing page redirects to Olo sales contact form rather than showing prices

Pricing, plan by plan

Tock

$199/month
  • Basic$199/month
    • Reservations
    • Basic features
  • Plus$699/month
    • Events
    • Prepaid
    • Marketing
  • ProFree
    • Custom pricing
    • Full features

Wisely

$200/month
  • Standard$200/month
    • CRM
    • Waitlist
    • Basic features
  • EnterpriseFree
    • Custom pricing
    • Full features

Which should you pick?

Choose Tock if

  • You need prepaid bookings.
  • You work on Web, Ios, Android.
  • You also want event ticketing.
Tock review

Choose Wisely if

  • You need guest crm.
  • You work on Web, Ios, Android.
  • You also want waitlist.
Wisely review

Questions people ask

Is Tock or Wisely better?
Neither clearly leads. Tock starts at $199/month and Wisely at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tock or Wisely?
Tock starts at $199/month and Wisely at $200/month.
Does Tock or Wisely run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Tock best used for?
Tock is most often used for point of sale, order management, inventory control, staff scheduling. Of those, point of sale and order management are not what Wisely is typically brought in for.
What can Tock do that Wisely cannot?
Tock covers Prepaid bookings, Event ticketing, Experiences, Table management. Wisely covers Guest CRM, Waitlist, Feedback, Marketing. Both handle Reservations, Toast, Square, Web support.

Answered from the vendors’ own pages

Wisely: Is Wisely compliant with data privacy regulations?

Yes. Wisely is GDPR and CCPA compliant as a Data Processor. Clients own their data, and the platform includes features to manage all Data Subject rights within Wisely.

Source
Wisely: What security certifications does Wisely have?

Wisely is SOC 2 compliant and completes regular internal and external security audits. The infrastructure maintains a 99.9% uptime SLA with data classifications aligned to NIST and ISO standards.

Source
Wisely: Which POS and ordering systems integrate with Wisely?

Wisely integrates with major systems including Toast, Micros, Olo, Oracle, Shopify, and hundreds of other point solutions to aggregate customer data across all channels.

Source
Wisely: Do I need to be enrolled in a loyalty program to have my data tracked?

No. Wisely provides visibility into 100% of customers, not just loyalty members, enabling brands to understand behaviors and customer lifetime value across their entire guest base.

Source
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