Software · pricing
Unbounce pricing
Unbounce publishes 6 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- Free, then $29/month
- Model
- Subscription
- Tiers
- 6
- Free tier
- Yes
Unbounce plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | $29/month ($22 annually) | 5 | Entry tier |
| Build | $99/month ($74 annually) | 5 | +$70/month ($74 annually), 4 more features |
| Experiment | $149/month ($112 annually) | 6 | +$50/month ($112 annually), 5 more features |
| Optimize | $249/month ($187 annually) | 5 | +$100/month ($187 annually), 4 more features |
| Concierge | On request | 4 | Priced on request |
| Agency | On request | 4 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
$29/month ($22 annually)The entry tier. It covers 5 pages, 500 monthly visitors, 1 user, unlimited conversions, 100+ templates.
Build
$99/month ($74 annually)Over Starter, this tier adds:
- Unlimited pages
- 20,000 monthly visitors
- Free hosting
- A/B testing basics
Experiment
$149/month ($112 annually)Over Build, this tier adds:
- 30,000 monthly visitors
- 3 users
- A/B testing
- Smart Traffic
- Marked as 'Most Popular'
Optimize
$249/month ($187 annually)Over Experiment, this tier adds:
- 50,000 monthly visitors
- 5 users
- Advanced triggers
- All lower-tier features
Concierge
On requestOver Optimize, this tier adds:
- Custom pricing
- 100k+ visitors
- 15 users
- 5 root domains
Agency
On requestOver Concierge, this tier adds:
- 50k+ visitors
- 5+ users
- 10+ root domains
Before you pay for Unbounce
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 6 tiers between $29/month ($22 annually) and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Unbounce runs on web, api. The full record is on the Unbounce review.
Unbounce pricing questions
- How much does Unbounce cost?
- Unbounce publishes 6 tiers, from $29/month ($22 annually) for Starter up to On request for Agency. The entry tier costs nothing.
- Does Unbounce have a free plan?
- Yes, Unbounce is recorded as subscription, so it can be used without paying.
- What is the difference between Starter and Build on Unbounce?
- Build costs $99/month ($74 annually) against $29/month ($22 annually), and adds unlimited pages, 20,000 monthly visitors, free hosting, a/b testing basics.
- Is the Agency plan on Unbounce worth it?
- That depends entirely on whether you need what it adds, which on the published record is 50k+ visitors, 5+ users, 10+ root domains. It costs On request against $29/month ($22 annually) for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with Unbounce?
- The record we hold does not itemise what each tier includes beyond the plan names and prices. The Unbounce review carries whatever feature detail is available.
- Does Unbounce charge per user?
- The record carries a price and a billing period for each of its 6 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Unbounce prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Unbounce against before paying?
- Nothing else in this directory is filed close enough to Unbounce to make a useful price comparison.