Surveys · head to head
Microsoft Forms vs Unbounce
Microsoft Forms
Surveys
Survey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
- From
- Free
- Free plan
- Yes
Unbounce
Marketing
Landing page platform with AI-powered conversion optimisation.
- From
- Free
- Free plan
- Yes
The short version
- Each has a real cost: Microsoft Forms the Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Microsoft Forms and Unbounce actually diverge.
| Attribute | Microsoft Forms | Unbounce |
|---|---|---|
| Pricing model | Included with Microsoft 365, not sold separately | subscription |
| Platforms | Web, iOS, Android | Web, API |
| Category | Surveys | Marketing |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Microsoft Forms
- Bundled licensing
- Very high response ceiling
- File upload questions
- Co-authoring
- eDiscovery coverage
- Surveys Agent in Copilot
Only in Unbounce
Nothing recorded that Microsoft Forms does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Microsoft Forms
- Internal surveys and quizzes inside an organisation that already pays for Microsoft 365 and does not want a second vendor contractnot Unbounce
- Education settings where quizzes need automatic grading and results in Excel without procurement approvalnot Unbounce
- Quick polls inside Microsoft Teams where the response data should stay in the same tenant as everything elsenot Unbounce
- Any case where the deciding factor is that no purchase order is requirednot Unbounce
Unbounce
- Marketing agencies and freelancers running multiple client campaignsnot Microsoft Forms
- SaaS companies optimising landing pages for customer acquisitionnot Microsoft Forms
- E-commerce businesses testing product landing pages and promotional campaignsnot Microsoft Forms
- B2B marketers building dedicated pages for specific customer segmentsnot Microsoft Forms
- Product teams using A/B testing to improve conversion rates without design resourcesnot Microsoft Forms
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Microsoft Forms
- The Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- Above 50,000 responses a form degrades sharply: only CSV export continues to work, while summary charts, viewing individual responses, printing, shared summary links and manual quiz grading all stop.
- Forms belonging to an account that is hard deleted, or deleted more than thirty days earlier, are not recoverable at all, so an unmanaged leaver process destroys survey data silently.
- The administrator settings that govern external sharing, template sharing and result summary sharing are only available to education and Microsoft 365 Apps for business customers, leaving many commercial tenants without the controls the documentation describes.
- A summary sharing link that has already been created continues to work for anyone inside or outside the organisation even after the form is restricted, so tightening permissions does not close an existing leak unless the link is deleted explicitly.
Unbounce
- Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
- All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
- Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
- AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
- Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
- FIPS 140-2 or advanced security features not documented as available
Pricing, plan by plan
Microsoft Forms
Free- Free consumer Microsoft accountFree
- 200 responses per form
- 400 forms per account, including the recycle bin
- 200 questions per form
- Paid consumer Microsoft account$undefined/year
- Included in the subscription price, not sold separately
- 1,000 responses per form
- 400 forms per account
- Microsoft 365 work or school licence$undefined/year
- Included in the subscription price, not sold separately
- 5,000,000 responses per form
- Included in Business Basic, Standard, Premium, Office 365 E1, E3, E5 and Microsoft 365 F3
- Government GCC High and DoD$undefined/year
- Included in the subscription price, not sold separately
- 50,000 responses per form
- No email notification, video insert, Bing image search or phishing protection
Unbounce
Free- Starter$29/month ($22 annually)
- 5 pages
- 500 monthly visitors
- 1 user
- Build$99/month ($74 annually)
- Unlimited pages
- 20,000 monthly visitors
- 1 user
- Experiment$149/month ($112 annually)
- Unlimited pages
- 30,000 monthly visitors
- 3 users
- Optimize$249/month ($187 annually)
- Unlimited pages
- 50,000 monthly visitors
- 5 users
Which should you pick?
Choose Microsoft Forms if
- You need bundled licensing.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want very high response ceiling.
Questions people ask
- Is Microsoft Forms or Unbounce better?
- Neither clearly leads. Microsoft Forms starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Microsoft Forms or Unbounce?
- Microsoft Forms starts at Free and Unbounce at Free.
- Does Microsoft Forms or Unbounce run on more platforms?
- Microsoft Forms runs on Web, iOS, Android. Unbounce runs on Web, API.
- Can I use Microsoft Forms for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Microsoft Forms best used for?
- Microsoft Forms is most often used for internal surveys and quizzes inside an organisation that already pays for microsoft 365 and does not want a second vendor contract, education settings where quizzes need automatic grading and results in excel without procurement approval, quick polls inside microsoft teams where the response data should stay in the same tenant as everything else, any case where the deciding factor is that no purchase order is required. Of those, internal surveys and quizzes inside an organisation that already pays for microsoft 365 and does not want a second vendor contract and education settings where quizzes need automatic grading and results in excel without procurement approval are not what Unbounce is typically brought in for.
- What can Microsoft Forms do that Unbounce cannot?
- Microsoft Forms covers Bundled licensing, Very high response ceiling, File upload questions, Co-authoring.
Answered from the vendors’ own pages
Microsoft Forms: Can I buy Microsoft Forms on its own?
No. It exists only as a service plan inside Microsoft 365, Office 365 and education or government SKUs, or free with a consumer Microsoft account. There is no standalone product to purchase.
Unbounce: Does Unbounce include A/B testing?
Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.
SourceMicrosoft Forms: Where are responses stored?
In the United States for most tenants, in the EU and EFTA region for EU tenants, and in Australia only for Forms provisioned after October 2022. Microsoft states this is guidance, not a residency commitment.
Unbounce: What is Smart Traffic?
Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.
SourceMicrosoft Forms: Can an administrator read someone else responses?
Not while that user account is active; ownership transfer is refused. Yes once the account is disabled or deleted, and yes through premium eDiscovery, which is still labelled preview.
Unbounce: Is there a free trial?
Yes. Unbounce offers a free 14-day trial with no credit card required.
SourceMicrosoft Forms: How do I turn Forms off for the organisation?
Disable both the Microsoft Forms and the Office Hive enterprise applications in Entra ID, or clear the Forms checkbox per user. Both applications must be disabled for it to take effect.
Related pages
More on Microsoft Forms
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