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Marketing · head to head

Unbounce vs Wrike

Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite
Wrike logo

Wrike

Marketing

Versatile & robust project management software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Unbounce and Wrike actually diverge.

Attributes where Unbounce and Wrike differ
AttributeUnbounceWrike
Pricing modelsubscriptionUnknown
PlatformsWeb, APIWeb, iOS, Android, Windows, macOS, Linux
FoundedUnknown2006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Unbounce

Nothing recorded that Wrike does not also cover.

Only in Wrike

  • Interactive Gantt charts
  • Real-time collaboration
  • Custom workflows
  • Resource management
  • Time tracking
  • Proofing tools
  • Performance reports
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Wrike
  • SaaS companies optimising landing pages for customer acquisitionnot Wrike
  • E-commerce businesses testing product landing pages and promotional campaignsnot Wrike
  • B2B marketers building dedicated pages for specific customer segmentsnot Wrike
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Wrike

Wrike

  • Marketing campaignsnot Unbounce
  • Creative projectsnot Unbounce
  • Product developmentnot Unbounce
  • Professional servicesnot Unbounce
  • Event managementnot Unbounce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Wrike

  • Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • The Team plan is limited to 2 to 15 users and Business to 5 to 200
  • Business and above are annual subscriptions only
  • Pinnacle and Apex pricing is not published
  • AI actions are rationed by tier rather than unlimited

Pricing, plan by plan

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Wrike

Free
  • FreeFree
  • Team$10/month
    • Per user
    • Gantt charts
    • AI included
  • Business$25/month
    • Per user
  • Pinnacle$undefined/month

Which should you pick?

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Choose Wrike if

  • You need interactive gantt charts.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS, Linux.
  • You also want real-time collaboration.
Wrike review

Questions people ask

Is Unbounce or Wrike better?
Neither clearly leads. Unbounce starts at Free and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Unbounce or Wrike?
Unbounce starts at Free and Wrike at Free.
Does Unbounce or Wrike run on more platforms?
Unbounce runs on Web, API. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
Can I use Unbounce for free?
Both have a free tier, so you can try either at no cost before committing.
What is Unbounce best used for?
Unbounce is most often used for marketing agencies and freelancers running multiple client campaigns, saas companies optimising landing pages for customer acquisition, e-commerce businesses testing product landing pages and promotional campaigns, b2b marketers building dedicated pages for specific customer segments. Of those, marketing agencies and freelancers running multiple client campaigns and saas companies optimising landing pages for customer acquisition are not what Wrike is typically brought in for.
What can Unbounce do that Wrike cannot?
Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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